National Handbag Day
From totes to satchels to clutches, treat yourself to a new handbag. With so many options, you’re sure to find something that reflects who you are.
Drive October handbag sales by positioning National Handbag Day as a self-care/self-expression moment for women across retail and e-commerce channels.
- Find your signature style: quiz-based content matching handbag types to personality
- October handbag haul inspiration: influencer styling posts featuring totes, satchels, and clutches
- Limited-time October deals: 'Treat yourself' messaging tied to National Handbag Day promotions
- Handbag care & investment tips: long-form content on quality, durability, and timeless styles
“My biggest fear is that when I die, my husband will sell all my bags for what I told him they cost.”
In order to understand the history of National Handbag Day, we need to delve a little bit deeper into the history of the handbag. Purses were worn by early modern Europeans for the sole purpose of carrying coins. They were created using leather or soft fabric, and men wore them just as regularly as women did.
Young girls were taught how to embroider clothing during the 17th century. This was considered a skill that was vital for marriage. Not only this, but it helped them to craft truly stunning handbags.
Fashions in Europe changed in the late 18th century. They moved towards bags that had more of a slender shape. They were inspired by the silhouettes of Ancient Rome and Ancient Greece. Ladies wanted purses that would not look untidy or bulky in their appearance. This resulted in the creation of reticules.
Reticules is a term that is used to describe bags that had wrist straps and were made of fine fabrics, for example, velvet and silk.
They became highly popular in France first and foremost. After a short while, their popularity spread to the United Kingdom, and they were considered indispensable here. The trend was not adopted by men, however. Instead, they used pockets, which had started to become popular in trousers for men, as well as purses.
It was during the Industrial Revolution that the modern handbag, pouch, clutch, or purse thrived in the United Kingdom. This was partly attributed to the increase in railway travel.
Samuel Parkinson, a confectionary entrepreneur and industrialist from Doncaster, ordered a site of different handbags for his wife.
When he was traveling and ordering some trunks and cases, he realized that his wife’s purse was too small for everything required. Plus, the material that it was crafted from would not have withstood the journey.
Because of this, he decided to order different bags in different sizes for various occasions for his wife. He requested that the bags were crafted using the same leather that was used for his trunks and cases.
This is how the first set of luxury handbags were created, as H. J. Cave of London adhered to the orders of Samuel. These are the sorts of bags that you would recognize today!
However, it was not all plain sailing for H. J. Cave, as you may have expected. Although he continued to create and advertise these handbags, a lot of critics said that they were unnecessary.
Some critics even said that the heavy material and size of the bags would break women’s backs. After 1865, H. J. Cave stopped promoting the bags as a consequence. It was not until 2010 that the production of handbags was resumed by the brand.