theMarketing Calendar
Log inSign up
← All days
day · fixed · day 148 of 365

National Hamburger Day

Grill up a hamburger for yourself, or visit any number of sandwich shops and restaurants to enjoy one of mankind’s greatest, greasiest culinary inventions.

BreadFood & DrinkMeat72
Marketing angleinferred

Drive foot traffic and online orders during May with limited-time burger promotions, new menu items, and user-generated content celebrating the iconic sandwich.

Relevance 72high intent
  • Burger battle: showcase your signature burger recipe or challenge customers to create their own
  • Throwback to Hamburg: tell the origin story of the hamburger and your restaurant's unique take on the classic
  • Burger deals countdown: tease daily specials leading up to National Hamburger Day
  • Customer spotlights: feature fan-submitted burger photos and stories on social media

History

National Hamburger Day has been celebrated since at least 2010, but the history of the burger goes back much further than that! The invention of the hamburger has been claimed by so many that there’s only one real origin: Hamburg, Germany.

No matter who says they invented the hamburger, no one can deny that it was the second-largest city in Germany that was its namesake. While not all types of ‘burgers’ resemble the meat that came out of Hamburg, they all have the roots of their preparation in this noble city.

One of the most interesting things about hamburgers isn’t actually about the burger itself, believe it or not, there are actually people out there dedicated to finding out the truth about who really invented the hamburger.

If we track back to the beginning and look at the namesake Hamburg, where the burger undoubtedly gained its name, there are many people who think the burger was created in 1881 by a gentleman named Otto Kuase or Otto Krause.

On the other hand, the Library of Congress would have you believe something else. It seems the US audience seemed to favor the story of Louis Lassen in 1900. The popular story goes that a businessman was in a rush and wanted some food in a hurry. Louis is said to have placed a piece of grilled meat in between two pieces of toast and thus invented the burger.

Where this story gets interesting is here, the US disregards Otto Krause simply because his name has three different spellings, which is common with German names. As for the Lassen story, well, when it comes to putting grilled meat in between two pieces of toast, he was pretty late to the party, it seems the Chinese had been doing that since 1045.

So whether you believe it’s Otto, Lassen, or the people of the Zhou dynasty, there is no question hamburgers are one of the greatest creations in history, and National Hamburger Day is something that will go on for centuries to come.


FAQ
What is the connection between hamburgers and early fast food chains?
The hamburger became an American staple due to its adoption by fast food pioneers like White Castle and McDonald’s. White Castle, founded in 1921, is often credited with popularizing the small, square patty. These early chains revolutionized food preparation and marketing, making burgers synonymous with quick, affordable meals.
How did World War II influence the global popularity of hamburgers?
American soldiers introduced hamburgers to other countries during World War II. Military bases served them as a taste of home, and local populations embraced them. Post-war globalization and the spread of American fast-food chains cemented the burger’s place as a global icon.
What unusual hamburger-related events happen in other countries?
In Japan, Burger Day celebrations often include unique twists on the classic, such as rice buns or squid ink patties. Meanwhile, in the U.K., gourmet burger festivals showcase creative takes, featuring everything from venison patties to gold-leaf toppings. These events highlight the cultural adaptability of the hamburger.
Why do some people associate hamburgers with baseball?
Hamburgers became a favorite at baseball games in the early 20th century. Concession stands offered them as a filling, easy-to-eat option for fans. Today, gourmet stadium burgers are as much a part of the game-day experience as peanuts and hot dogs.
What’s the science behind the perfect hamburger patty?
Chefs say the ideal patty uses an 80/20 ground beef ratio (80% meat, 20% fat). This balance keeps it juicy without being overly greasy. Cooking techniques like searing at high heat and resting the patty before serving ensure maximum flavor.
How do vegetarian and vegan burgers fit into Hamburger Day?
Plant-based burgers have grown in popularity due to environmental and health concerns. Companies like Beyond Meat and Impossible Foods create patties that mimic meat’s texture and taste. These alternatives are now celebrated during Hamburger Day as part of an inclusive food culture.
What’s the strangest ingredient ever used in a hamburger?
Some chefs push boundaries with bizarre toppings like peanut butter, jelly, and fried crickets. In Iceland, there’s even a burger featuring puffin meat. These wild experiments highlight the burger’s versatility as a culinary canvas.
Is it true some people turn hamburgers into desserts?
Yes! Dessert burgers swap savory ingredients for sweet ones. Patties might be made of chocolate, with donuts as buns and fruit toppings. These playful interpretations are hits at food festivals.
What role do hamburgers play in regional U.S. culture?
Different regions put unique spins on the burger. In Oklahoma, onion-fried burgers are a staple, while Hawaii serves teriyaki-glazed patties with pineapple. These variations reflect local tastes and traditions.
Are there any unusual hamburger-eating competitions?
Yes! Some contests challenge participants to eat giant burgers weighing several pounds. Others focus on speed-eating sliders. These events combine fun, spectacle, and a love of burgers.