Halloween
Get ready for a spooky good time this Halloween! Dress up in your favorite costume and indulge in sweet treats, creepy decorations, and thrilling scares.
Drive October sales across costumes, candy, decorations, and experiential entertainment by positioning your brand as the go-to destination for Halloween fun.
- Show-off costume transformations and styling tips to inspire purchases
- Behind-the-scenes haunted house or party prep content
- Family-friendly Halloween party ideas featuring your products
- Countdown content: 'X days until Halloween—get your [costume/candy/decorations] now'
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Campaign ideas8
- Launch a limited-edition spooky product or bundle 6–8 weeks ahead (M&M's Pumpkin Pie, Fanta Beetlejuice-themed cans, Walkers inflatable costumes)—create urgency with countdown messaging.
- Create a character-driven social takeover: Develop a mascot (like Dunkin's 'Spidey D') to hijack social accounts with playful, unhinged content—builds viral momentum with minimal budget.
- Run a horror film-inspired storytelling campaign: Produce long-form video content (5–8 min) that blends genuine scares with product placement, like Burger King's 'The Ring'-inspired Ghost Pepper spot.
- Set up pop-up experience or real-world activation: Install phone-booth-style 'Rescue' stations (M&M's model), partnered truck tours, or scavenger hunts to drive earned media and foot traffic.
- Launch a UGC contest with a hashtag: Invite users to share Halloween costumes, makeup, pumpkin carvings, or recipe ideas using your product—curate top entries and feature on brand channels.
- Build omnichannel urgency: Combine limited-edition products + email teasers + early-access presales + flash sales + AR try-ons to drive traffic across web, social, and in-store.
- Partner with influencers or pop culture moments: Tie campaigns to trending movies (Wicked, Beetlejuice), celebrity collaborations (Baileys + drag queens, Target + Cynthia Erivo), or cultural movements.
- Gamify the experience: Create AR filters, interactive website experiences (Fanta's Haunted Factory), mystery discount codes, 'guess the candy' contests, or hidden codes in ads to unlock rewards.
Social angles7
- #SpookySeason throwback: Post childhood Halloween photos from employees/customers to tap nostalgia—use #FrightfulFriday or #31DaysOfHalloween for consistency.
- 'Behind the spook': Share BTS team costumes, decorating efforts, or pumpkin carving prep to humanize brand voice & build community connection.
- Interactive polls & 'Would You Rather' questions: Ask followers to choose between candy types, costume styles, or spooky vs. silly—drives engagement and comments.
- Horror movie countdown: Daily recommendations or 'iconic Halloween film facts'—pairs perfectly with cinematic brand storytelling or product tie-ins.
- DIY & how-to content: Share costume hacks, makeup tutorials, decoration ideas, or themed cocktail recipes featuring your products—positions brand as helpful authority.
- Countdown urgency: Daily/weekly countdown to Oct 31 or sale deadline—use trending audio, emojis, and urgency language like 'Don't get ghosted' or 'Boo-d deadline'.
- #HalloweenChallenge user-generated content: Invite hashtag submissions (costumes, pumpkins, recipes) featuring your product—amplify top posts & incentivize participation.
Ad copy starters7
“Your Halloween supply nightmare just ended—M&M's Rescue Squad delivers in 30 min 🚨”
“Not your childhood costume. This Halloween, be someone else—limited-edition Walkers snack costumes just dropped.”
“Spidey D hijacked our socials and we can't stop him. Follow the chaos before the firing. 👻 #DunkinGenius”
“Scary good pricing that'll make you scream—20% off Halloween bundles before they vanish.”
“The Ring called. It's back. And this time it's hungry. [Burger King Ghost Pepper Whopper]”
“Beetlejuice, Beetlejuice, Beetlejuice—Fanta's haunted collection unlocks exclusive content. Scan the QR code.”
“Trick or Treat? With these flash codes, every purchase is a WIN. 💀 #WITCH20 gets you free shipping.”
Tips4
- DO: Start campaigns 6–8 weeks before Oct 31 (mid-August/early September)—early shoppers begin browsing in mid-Sept, so capture them first. Use social teasers and sneak peeks to build anticipation.
- DON'T: Rely only on simple orange & black packaging or shallow discounts. Halloween audiences expect immersive, character-driven, or culturally authentic experiences (storytelling, exclusive IP, real-world activations) to stand out.
- DO: Leverage omnichannel urgency (limited stock, flash sales, early-access email, countdown social, AR try-ons) to drive quick action and FOMO across all touchpoints.
- DON'T: Ignore inclusivity—use clear fonts, high-contrast colors, alt text, sensory-friendly hours, and family-friendly copy to reach and include diverse audiences.
Halloween began as the Gaelic festival of Samhain, which marked the end of the harvest season and the beginning of winter. The Celts believed that on the night of Samhain, the boundary between the living and the dead became blurred, and the spirits of the dead were able to return to the mortal world. To ward off these malevolent spirits, the Celts would light bonfires, wear masks and costumes, and offer sacrifices to their gods.
As Christianity spread through Europe, the Catholic Church incorporated many of these pagan traditions into its own celebrations. For example, November 1st was declared All Saints’ Day, a day to honor all of the saints, and October 31st was designated as All Hallows’ Eve, a time to remember the dead. These celebrations eventually evolved into the modern holiday of Halloween, which is now celebrated in many countries around the world.
In the United States, Halloween became popular in the late 19th and early 20th centuries, thanks in part to Irish and Scottish immigrants who brought their Halloween traditions with them. Today, Halloween is celebrated in many countries and has become a major commercial holiday, with people spending billions of dollars on costumes, decorations, and other Halloween-related items.
Dressing Up in Costumes
Many people, particularly children, enjoy dressing up in costumes and pretending to be their favorite characters or creatures. Some popular Halloween costume themes include scary monsters, characters from movies or television shows, and historical figures.
Trick-or-Treating
In many communities, particularly in the United States, children go door-to-door on Halloween night, dressed in costumes and carrying a trick-or-treat bag. They knock on doors and say “trick or treat,” and the people who answer the door give them a small treat, such as a piece of candy or a toy.
Decorating Homes and Neighborhoods
Some people enjoy decorating their homes and neighborhoods with Halloween-themed decorations, such as jack-o’-lanterns, fake spiders and cobwebs, and spooky lights.
Attending Halloween Parties
Many people throw Halloween parties, where they invite friends and family over to play games, tell spooky stories, and enjoy Halloween-themed food and drinks. Some popular Halloween party games include bobbing for apples, and playing “pin the stem on the pumpkin.”
Carving Jack-o’-Lanterns
Carving jack-o’-lanterns is a popular Halloween activity, particularly in the U.S. and Canada. People carve faces or other designs into pumpkins and place a candle inside to create a spooky, glowing effect.
Watching Horror Movies
Some people enjoy watching horror movies or TV shows around Halloween, particularly those with paranormal themes.
Visiting Haunted Houses
Many people visit haunted houses or haunted attractions around Halloween, where they can experience scary sights and sounds in a controlled environment.
Participating in Parades
Some communities hold Halloween parades, where people dress up in costumes and march through the streets.