Great American Pizza Bake
If you're looking for a slice of heaven, you can't go wrong with this cheesy, saucy masterpiece. The ultimate comfort food - pizza!
Drive pizza ingredient sales and at-home baking experiences during the second week of February by positioning pizza-making as a fun, shareable family activity.
- Host a pizza-making contest: challenge followers to share their best homemade pizza creations with branded hashtags
- Partner with flour/cheese brands to bundle pizza-making kits with recipes and tips for home bakers
- Feature user-generated pizza photos and stories from pizza-making parties to build community engagement
- Promote kitchen equipment (mixers, ovens, pizza stones) as essential tools for the perfect pizza bake
Dating as far back as 8000 B.C.E. people in ancient times began mixing flour into doughand baking it into flatbreads. Back then, the Egyptians, Romans, and Greeks founded the idea of using bread as a “plate” for an assortment of toppings, such as stews, thick broth, meats, vegetables, and fruits.
One of the critical elements that turned the baked flatbreads with toppings into pizza was the tomato, which was brought to Europe from the Americas in the 16th century. The yellow cherry tomato was initially believed to be poisonous, which caused many to use the plants as a type of decoration.
However, once the plague hit, people took chances and gambled with the fruit, which to their surprise didn’t kill them. Finally, the last ingredient that made pizza is mozzarella made from buffalos, introduced to the southern region of Campania in the sixth century C.E.
While flatbreads were sold initially on merchant streets, Antica Pizzeria Port’Alba in Naples, Italy is regarded as the world’s first pizzeria in 1738.
Later on down the road, pizza arrived in the U.S. with the first wave of Italian immigrants in the late 19th century. As pizza became popular in the United States, in the early 1980s, Wolfgang Puck, the German-born chef in Los Angeles, gained national attention for his gourmet pizzas, with ingredients such as duck sausage, goat cheese, and pesto.
Make Pizza at Home
Celebrate Great American Pizza Bake is a time to create tasty pizzas by trying your hand at making dough. There are plenty of recipes online that can help you make a quick dough with ease. Experiment with creating a home-made sauce, and add as many or as little toppings as you’d like. Take this week to have a pizza-making party with your friends and family and maybe even host a contest to see who made the best pizza.
Invite Others to Join
Host a pizza baking event at home, at school or in another space that can be enjoyed with the local community. Share this holiday on social media using that hashtag and let your friends know it’s time to bake!