Global Selfie Earth Day
Global Selfie Earth Day invites people to step outside, lift their cameras, and snap a quick photo with the sky, trees, or anything that shows the world around them. It sounds lighthearted—and it is—but there’s more under the surface.
Leverage user-generated content and environmental activism to build brand affinity with eco-conscious audiences through participatory social campaigns tied to NASA's Earth Day initiative.
- #GlobalSelfie challenge: encourage customers to share nature photos and feature best submissions on brand channels
- Partner with eco-brands for sustainable product giveaways to selfie participants
- Behind-the-scenes content showing how NASA builds the mosaic from user photos
- Host a virtual or in-person eco-gathering with locally-sourced products and reusable merchandise
NASA created Global Selfie Earth Day in 2014. The space agency wanted a fun, visual way to connect people around the planet. They asked everyone to step outside, take a selfie with nature, and post it online using a special hashtag.
The goal wasn’t just to collect pictures. It was to build one big image made entirely of those photos. Each face or landscape became a tiny part of a giant photo of Earth.
That same year, NASA planned to launch five new missions focused on studying our planet. Global Selfie Earth Day helped bring attention to those efforts. The campaign gave people a way to take part in something bigger than themselves.
More than 50,000 photos poured in from over 110 countries. NASA used them to build a 3.2-gigapixel mosaic that people could zoom into and explore.
It wasn’t just about fun or tech. The event carried a deeper message. It reminded people that Earth is shared, fragile, and beautiful.
Whether someone lived near mountains or deserts, forests or cities, their photo helped tell a global story. That simple act—snapping one picture—turned into a symbol of unity and care for our only home.
Snap a Selfie with Nature
Step outside and capture a photo of yourself with a natural backdrop—be it a park, garden, or your backyard. Share it on social media using the hashtag #GlobalSelfie to join thousands worldwide in creating a mosaic of Earth images
Organize a Local Clean-Up
Gather friends or community members to clean up a local park, beach, or neighborhood area. This hands-on activity not only beautifies your surroundings but also fosters environmental stewardship.
Plant a Tree or Garden
Contribute to the environment by planting a tree or starting a garden. This act supports local ecosystems and provides a lasting reminder of your commitment to the planet.
Host an Eco-Friendly Gathering
Invite friends and family for a sustainable potluck, encouraging dishes made from locally sourced ingredients. Use reusable tableware and discuss ways to reduce environmental impact together
Create and Share Environmental Art
Express your appreciation for Earth through art. Use recycled materials to craft pieces that highlight environmental themes, and share your creations online to inspire others.