Gent-Wevelgem
WorldTour cobbled classic crossing the West Flanders coast and Flanders Fields region, finishing in Wevelgem.
Leverage a prestigious WorldTour cycling classic to reach sports enthusiasts and European travel audiences through regional heritage and athletic excellence narratives.
- Behind-the-scenes coverage of elite cyclists tackling Flanders' iconic cobbled routes
- Travel guides to West Flanders and Flanders Fields historical sites tied to race week
- Sponsorship activations targeting cycling fans and automotive brands seeking performance associations
- Live race day engagement content for sports media and streaming platforms
Gent–Wevelgem, officially renamed "In Flanders Fields - From Middelkerke to Wevelgem" from 2026, is a road cycling race in Belgium held annually since 1934. It is one of the classic races part of the Flemish Cycling Week, run in late March on the last Sunday before the Tour of Flanders. The peloton crosses the city centre and leaves it passing under the iconic Menin Gate, arguably the most famous Flanders Fields memorial, before proceeding on the final run-in to the finish in Wevelgem. The 2026 In Flanders Fields - From Middelkerke to Wevelgem took place on 29 March in the provinces of West Flanders and Hainaut in west Belgium.
Part 1
Saturday 28 March 2026: In Flanders Fields Cyclo Sportive (amateur sportive, 6 distances)
Part 2
Sunday 29 March 2026: In Flanders Fields - From Middelkerke to Wevelgem men's (240.8 km) and women's (135.2 km) elite races
- Starting location changed to Middelkerke on the Belgian coast for the first time in 2026
- 240 km route starts with a long, flat opening phase along the Belgian coast where wind exposure plays a key role, with the first major danger at De Moeren just before 80 km where crosswinds can split the peloton
- Decisive section centred around the Kemmelberg with cobbled Belvedere side featuring gradients above 13%, while riders navigate the Plugstreets, rough farm tracks adding chaos and positioning battles
- 88th edition of the race and 12th event of the 2026 UCI World Tour, with 25 teams participating including all 18 UCI WorldTeams
- Women's race runs 135.2 km starting and finishing in Wevelgem
- Jasper Philipsen won the 2026 men's race