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day · range · Genk (Genk city centre (multiple stages)) BE

Genk on Stage

Free three-day city music festival in Genk with multiple stages and over a hundred artists.

45
Marketing angleinferred

Activate local and regional audiences around a free, multi-stage music festival to drive foot traffic, hospitality bookings, and brand partnerships with entertainment and lifestyle vendors.

Relevance 45medium intent
  • Behind-the-scenes artist spotlights and stage lineup reveals
  • Local venue/food vendor partnerships and festival guide content
  • User-generated content campaigns from attendees (#GenkonStage)
  • Festival day live-streaming and social media takeovers

Programme

The last weekend of June transforms Genk's centre into a vibrant festival venue with a free music festival attracting over 100,000 visitors annually, featuring international stars, Belgian top acts, and local talent. Beyond music, there is ample atmosphere with diverse global cuisine, cosy squares, and children's entertainment at Kindercité and Kids on Stage. This year features a new Genk On Stage app where visitors curate their own schedule with all event info at hand. [ "Free entry festival with 100,000+ annual visitors across 3 days", "Multiple stages spread across city squares (Stadsplein, Cosmogolemplein, Eindgracht, Stationsstraat, Winterslagstraat)", "Comprehensive children's programming: Kindercité (with arts, crafts, dance) and Kids On Stage", "Diverse international and Belgian artist lineup across rock, hip-hop, pop and electronic genres", "New Genk On Stage app for personalized festival planning", "Global cuisine options and themed food vendors throughout" ]

Line-up
Triggerfinger't Hof Van CommerceAndré HazesTurfy GangAmong The SaintsJonna FraserIBEBirtheOSKINona Van BraeckelJoe HuntOLIVIARUBY XXPancakes (DJ duo)Les Truttes

Friday 26 June

Main stage and all venue stages open 18:30–01:00; Among The Saints (opening rock act with folk-balkan fusion); multiple stages with international and Belgian acts

Saturday 27 June

Main stage opens 18:45 (adapted schedule due to heat); Turfy Gang (Dutch hip-hop), 't Hof Van Commerce (Belgian hip-hop), and 30+ additional artists across venues until 01:00; Kindercité adjusted (moved from afternoon); DJ hostings and themed club stages

Sunday 28 June

Full programming as planned 18:00–01:00; André Hazes (pop-rock), Jonna Fraser (hip-hop/pop), and performers across all stages; Kids On Stage with extra animation incorporating Kindercité activities