theMarketing Calendar
Log inSign up
← All days
day · fixed · day 37 of 365

National Frozen Yogurt Day

Indulge in a cool, creamy dessert that's good for you! Top it with your favorite fruit and feel the guilt-free satisfaction.

Food & Drink72
Marketing angleinferred

Drive foot traffic and repeat purchases by promoting limited-time freebies and BOGO deals at frozen yogurt chains and retailers during February.

Relevance 72high intent
  • Free or discounted frozen yogurt offers at major chains (TCBY, Menchie's, Yogurtland) on National Frozen Yogurt Day
  • DIY Fro-Yo bar party ideas with topping inspiration for family gatherings
  • Health-conscious dessert positioning: guilt-free indulgence with probiotic benefits
  • Global celebration angle: frozen yogurt shops worldwide participating with exclusive deals

History

Yogurt is a treat that has been around for much longer than most people would guess. It is well over 4000 years old, in fact! Yogurt found its start in the Middle East and India where it was (and continues to be!) used extensively in just about every kind of meal imaginable.

But it wasn’t until the 1900’s that yogurt found its way to the western world and the Americas, and increased in popularity so quickly and thoroughly that it’s no longer thought of as exotic.

By the 1970s, when ice cream was hitting all-time popularity, some bright spark knew they could do better–and then they did. They froze the yogurt in a treat that was similar to ice cream but also uniquely different.

Frozen Yogurt sales exploded after TCBY launched its first store in Little Rock, Arkansas in 1981, and by 1986 Frozen Yogurt sales had reached $25 million dollars annually.

By 1990, it was 10% of the frozen dessert market, and no one could argue that Frozen Yogurt (affectionately known as “Fro-Yo”) was in the world to stay.


How to celebrate

Locate Some Freebies or Coupons

Many businesses that sell this yummy treat offer special deals, or even freebies, in honor of National Frozen Yogurt Day. Shops across the world celebrate National Frozen Yogurt Day, including countries such as India, Singapore, Malaysia, Nigeria, El Salvador, United States, United Kingdom and Thailand. Each year’s celebration may be different than the last, so be sure to check out local shops to find out what is on offer: TCBY (with locations in the US, Southeast Asia and the Middle East) has been known to offer the first six ounces free to customers in celebration of National Frozen Yogurt Day. Menchie’s Frozen Yogurt (located in the US, Canada, UK, South Africa, UAE, India, China and many more all over the world) has offered Buy One Get One Free in some of its locations during the afternoon hours, in honor of Fro Yo Day. Some locations have also offered an enter-to-win raffle where the winner can receive free frozen yogurt for a year. Yogurtland (with locations in US, Australia, Indonesia, Guam, Thailand and more) in past years celebrating National Frozen Yogurt Day, has given out free cups of frozen yogurt for a limited time during the late afternoon hours.

Host a Yogurt Day Party

Invite some friends or family members over for a fun evening with a Fro-Yo bar. Organize it just like an ice cream sundae station with a toppings bar. Choose a base of standard vanilla yogurt, or invest in a rainbow of flavors, whether fruity, chocolate, caramel-packed. Ask everyone to bring their favorite toppings and pile them on top of a yummy scoop of Frozen Yogurt. Of course, adding sugary toppings may cancel out the health benefits, but it’s a fun way to Be creative with a toppings bar, including some of these or others: Rainbow sprinklesNutsCandiesChocolate sauceFruit

Celebrate at Work

Make it a special treat day by organizing a National Frozen Yogurt Day celebration at work or at school. Encourage each person to bring in a carton of their favorite flavor of yogurt, and have a little frozen yogurt social right there at lunchtime. Of course, having folks sign up for certain flavors and toppings will ensure that there’s a good variety with no repeats.

Make Homemade Frozen Yogurt

If there’s no soft-serve, frozen yogurt shop location nearby, or for those who are just feeling particularly adventurous, making frozen yogurt is certainly an option! Actually, it’s not that difficult to make this treat at home. Using pre-made or homemade whole-milk yogurt, add a bit of cream and sugar to the mix. Then pour the mix into the ice cream maker and churn it until a rich and creamy frozen yogurt results. While plain or vanilla yogurt makes a fine treat, flavors such as fruits or chocolate may also be added. National Frozen Yogurt Day reminds people to go out and enjoy this delicious alternative to ice cream, and to remember that sometimes the original isn’t necessarily the best, sometimes it’s all about innovation! So those who are looking for a healthier dessert that has all the flavor of ice cream, get out there and buy some Frozen Yogurt to enjoy alone, with a friend or in a group! National Frozen Yogurt Day may only come once a year, but of course it can be eaten all year round! National Frozen Yogurt Day FAQsIs Frozen Yogurt healthy?While it still has some sugar, frozen yogurt may have some health benefits that are greater than other frozen desserts. Depending on how it is made, frozen yogurt may have probiotics, vitamins, protein and calcium.[1]What is Frozen Yogurt made out of?Just like most ice creams, the base ingredient of frozen yogurt is pasteurized milk. Plus, it also typically contains yogurt cultures as well as sugar or other sweeteners.[1]When was the first National Frozen Yogurt Day?The idea for the first Frozen Yogurt Day came from the most popular fro-yo company at the time. In 1993, TCBY launched the first celebration in June and it later moved to February.[1]Is Frozen Yogurt an American dessert?Although it is now certainly a popular dessert treat enjoyed all over the world, the original invention of frozen yogurt originated in the New England area of the United States.[1]Is Frozen Yogurt high in lactose? Since yogurt is typically made from dairy milk and is high in lactose, it is often more tolerable for those with lactose intolerance due to the live cultures. However, some frozen yogurts do not contain live bacteria which means it might still be irritating to those who are intolerant of lactose.[1]


FAQ
Is Frozen Yogurt healthy?
While it still has some sugar, frozen yogurt may have some health benefits that are greater than other frozen desserts. Depending on how it is made, frozen yogurt may have probiotics, vitamins, protein and calcium.[1]
What is Frozen Yogurt made out of?
Just like most ice creams, the base ingredient of frozen yogurt is pasteurized milk. Plus, it also typically contains yogurt cultures as well as sugar or other sweeteners.[1]
When was the first National Frozen Yogurt Day?
The idea for the first Frozen Yogurt Day came from the most popular fro-yo company at the time. In 1993, TCBY launched the first celebration in June and it later moved to February.[1]
Is Frozen Yogurt an American dessert?
Although it is now certainly a popular dessert treat enjoyed all over the world, the original invention of frozen yogurt originated in the New England area of the United States.[1]
Is Frozen Yogurt high in lactose?
Since yogurt is typically made from dairy milk and is high in lactose, it is often more tolerable for those with lactose intolerance due to the live cultures. However, some frozen yogurts do not contain live bacteria which means it might still be irritating to those who are intolerant of lactose.[1]