Frozen Food Month
Frozen Food Month celebrates the convenience and nutrition found in frozen meals, making it an exciting time to rediscover this section of the grocery store. From frozen veggies to entire meals, the variety makes it easy for anyone to prepare something delicious with minimal effort.
Drive March frozen food sales by positioning frozen meals as convenient, nutritious, and budget-friendly solutions for busy households.
- Host a Frozen Feast challenge: encourage customers to create full meals using only freezer staples and share photos
- Spotlight underrated frozen products: feature lesser-known frozen vegetables, fruits, and international meals to expand customer discovery
- Freezer organization tips: create content around meal planning and inventory management to reduce waste and increase basket size
- Bulk-buy promotions: highlight seasonal sales and cost savings of stocking up on frozen proteins and produce
Frozen Food Month started in 1984, spearheaded by Murray Lender, the founder of Lender’s Bagels. He recognized March as a slow time for frozen food sales and wanted to boost interest.
His idea caught on, and soon, frozen food companies began to promote their products more heavily during this month. It became an annual tradition, offering consumers the chance to explore the convenience and benefits of frozen foods.
The National Frozen and Refrigerated Foods Association (NFRA) has supported this initiative from the start. They organize promotions and help spread awareness about how frozen foods can be nutritious, affordable, and time-saving.
Since its introduction, Frozen Food Month has grown into a significant event in the industry, highlighting the versatility and variety available in frozen products.
Host a Frozen Feast
Celebrate by hosting a themed dinner using only frozen ingredients. Create appetizers, entrees, and even desserts straight from your freezer. Get creative with the dishes—frozen spinach in the appetizer, a frozen veggie stir-fry for the main course, and perhaps some frozen fruit for dessert. It’s a fun challenge that adds a cool twist to any gathering.
Try New Frozen Foods
Explore beyond your usual freezer staples. Pick a few items you’ve never tried before and experiment with recipes. From tropical frozen fruits to international frozen meals, there are endless new flavors to discover. It’s a chance to spice up your meals while keeping it simple and quick.
Stock Up for the Future
Make the most of seasonal sales by stocking up on your favorite frozen products. Buy in bulk and enjoy fruits, vegetables, and proteins long after their fresh counterparts are out of season. It’s a great way to save money while always having a nutritious meal option at hand.
Create a Freezer Inventory
Use this month as an opportunity to organize your freezer. Take stock of what’s inside and create a meal plan around what you already have. This will reduce waste and help you rediscover long-forgotten ingredients that can inspire new meals.
Share the Frozen Love
Spread the joy by gifting frozen meals or treats to friends and family. Homemade frozen lasagnas, casseroles, or even ice cream can be a thoughtful and practical way to show you care. It’s not only a kind gesture but also a tasty one!