Formula 1 Belgian Grand Prix
F1 Belgian Grand Prix weekend on the legendary Spa-Francorchamps circuit, race on Sunday 19 July.
Leverage the prestige of Spa-Francorchamps and F1's global audience to drive luxury automotive, hospitality, and travel partnerships during race weekend.
- Behind-the-scenes access to the legendary circuit and driver experiences
- Luxury hospitality packages and VIP trackside viewing opportunities
- Automotive brand partnerships showcasing performance and engineering excellence
- Travel deals to Belgium timed with the race weekend
The Moët & Chandon Formula 1 Belgian Grand Prix 2026 will take place from 17 to 19 July 2026 at Spa-Francorchamps. The circuit is the longest on the current calendar at 7.004km , nestled in the picturesque Ardennes forest. Spa is among Formula 1 drivers' most loved tracks, with its mix of long straights and challenging fast corners allowing them to push their cars to the edge of their capabilities. A record-setting crowd of 389,000 fans were in attendance across the weekend at the 2025 Belgian Grand Prix.
- The Belgian Grand Prix starts on Sunday 19 July at 14:00 BST (15:00 CEST local time)
- Belgium will not host an F1 Sprint in 2026
- Formula 2, Formula 3 & Porsche Supercup are the confirmed support categories at the 2026 Belgian GP
- The Fan Area Grandstand is a new addition to the Belgian Grand Prix ticket offer for 2026, situated between the exit of the Pouhon (Double Gauche) and Fagnes corners
- New covered grandstands (Fan Area, Silver 3 and Combes 2 & 3) will be newly covered for the 2026 Belgian Grand Prix
- Leading the entertainment line-up is world-renowned DJ and producer Dimitri Vegas, with Belgian electronic star Henri PFR and DJ/producer MATTN
- Most grandstands are located close to the pit straight and opening Eau Rouge corner, with General Admission viewing areas getting much busier with "Oranje Army" fans of Max Verstappen
- false
Campaign ideas8
- Create a podium activation experience: Partner with the race to transform the podium & winner's circle—design exclusive branded content moments (trophy photos, champagne spray, post-race interview area) that feel premium and shareable on social.
- Launch a 'Weather-Proof Excellence' campaign: Play up Spa's unpredictable Ardennes weather & dramatic corners (Eau Rouge, Raidillon). Create content showing how your brand thrives in tough conditions—metaphor for resilience that resonates with F1's performance values.
- Host an exclusive 'Cool Down Room' or pit lane lounge: Redesign the space drivers visit post-race (like Moët did) with branded hospitality, photo moments, and tech integration that makes VIP guests & drivers feel your brand's presence in the inner sanctum.
- Develop a limited-edition race weekend product or flavor: Launch a special SKU tied to Belgium/Spa—bottle, packaging, or exclusive merch only available at the race venue and online, driving urgency and trackside sales.
- Create a driver/influencer meet-and-greet series: Partner with F1 drivers for exclusive fan encounters, gaming experiences, or training sessions branded to your category—beauty, fitness, tech, lifestyle brands can connect authentically here.
- Build a heritage storytelling campaign: Like Moët's Fangio/Château de Saran narrative, connect your brand's history to F1 legacy—use video, VIP lounge displays, and social content that positions your brand as part of motorsport's fabric.
- Launch a fan voting/engagement mechanic: Run a social media contest where fans predict race outcomes, vote for their favorite corner moment, or submit photos from Spa—drives website traffic, email signups, and user-generated content.
- Activate a virtual/hybrid fan experience: Stream exclusive trackside content, live driver reactions, or behind-the-scenes footage for a global audience that can't attend in person—especially powerful given F1's 1.6B viewership.
Social angles6
- Speed meets craftsmanship 🏎️ At #BelgianGP Spa, witness 330km/h moments and precision engineering that rivals our [product]. #RootsOfRacing #SpaBelgiumGP
- Eau Rouge doesn't scare us. Does your [category] perform under pressure? See how we handle the world's most iconic corners. #SpaFrancorchamps #F1
- From podium to everyday—celebrate victory with us at the Belgian Grand Prix. Exclusive race weekend drops coming. #MoëtMoment #SpaGP2026
- This rain-soaked circuit tests champions. So does [your product]. Spa-Francorchamps proof inside. #BelgianGrandPrix #PerformanceUnderPressure
- Legendary corners demand legendary moments. Behind-the-scenes from #SpaGP VIP with drivers, teams, and the stories F1 fans live for. #BelgianGP #PaddockAccess
- 72 years of podium celebration starts with [our brand]. Spa 2026—the homecoming. #ClassicTracks #SpaFrancorchamps
Ad copy starters6
“Only the greatest conquer Spa. So do we. Belgian Grand Prix 2026.”
“Eau Rouge. Raidillon. 330 km/h corners. Where champions are made. Where [Brand] proves it.”
“The weather's unpredictable. Our excellence isn't. Spa-Francorchamps, July 17-19.”
“Since 1950, legends have left their mark on this track. Your next moment starts here.”
“Rain or shine, Spa delivers. Victory tastes different when earned at the Ardennes.”
“Performance under pressure. That's the Spa promise. That's our promise.”