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National Flip Flop Day

Tropical Smoothie Café customers get a free smoothie for showing up in flip-flops on Flip-Flop Day, but let your feet breathe even if you don’t have a local one.

Clothing & Accessories Items & Things Life & Living62

Marketing angleinferred

Leverage the summer season transition to drive foot traffic and cross-category promotions around casual footwear, wellness, and seasonal lifestyle refresh.

Relevance 62high intent

Free smoothie + flip-flop selfie contest to boost social engagement and in-store visits
Partner with footwear and beauty brands (pedicure deals) to create a summer-ready bundle offer
User-generated content campaign: #FlipFlopSummer featuring customers' favorite pairs and beach/park moments
Email campaign targeting past customers with exclusive flip-flop discounts and smoothie combos

History

National Flip Flop Day was founded by Tropical Smoothie Cafe in 2007 with the intention of encouraging everyone to get into the spirit of summer by breaking out their favorite pair of flip flops after a long winter.

National Flip Flop Day was originally scheduled to occur on the third Friday in June. In 2023 the date was changed to the Wednesday after Memorial Day, to coincide with the arrival of summer and warmer weather.

Customers who visit a participating Cafe on Flip-Flop Day wearing – you guessed it, flip-flops – have the option to receive a free smoothie.

But there’s more exciting news! Not only does Tropical Smoothie Cafe give its customers a free drink and the chance to air their feet, it also uses National Flip-Flop Day as an opportunity to raise money for Camp Sunshine – a camp that offers respite and support to children with life-threatening illnesses and their families.

In fact, in the years since this day began, more than eight million dollars has been raised in support of this charitable organization!

Of course, people have been wearing flip-flops and other styles of simple sandals for thousands of years, with the earliest wearers being the Ancient Egyptians in 4000 BC.

Since then, this type of sandal has been worn throughout the world and has become a favorite for people enjoying a relaxing day at the beach or walking around in the sunshine.

How to celebrate

Wear Flip Flops

Obviously, the first order of business on National Flip Flop Day is to dig those sandals out from the box under the bed or at the top of the closet and wear them. Those who aren’t feeling like their feet are quite ready for summer might want to head over to get a pedicure first. After locating that favorite pair of flip-flops, head outside to take a stroll along the beach or through the park. If the weather isn’t quite right for sandals, it might be fun to put on some warmer footwear and go shopping for a great new pair of flip-flops to be more prepared for when the sun does arrive! Not feeling like leaving the house at all? Why not put on flip-flops instead of the usual slippers and wear them at home to get yourself in the mood for summer? Although flip-flops can be great to wear on a fun casual day out, just be careful not to wear them for too long – the lack of support in flip-flops and their thin soles can lead to sore or injured feet!

Get a Free Smoothie

Another delightful way to observe National Flip Flop Day would be to pop over to a local outpost of Tropical Smoothie Cafe. With locations in more than 40 states as well as Washington, DC, there is almost always an option for hitting up one of these stores. Order up a favorite flavor, like the Strawberry Margarita Smoothie, or try something new and unique, such as the Chia Banana Boost. Those folks who don’t have a Tropical Smoothie Cafe nearby can still certainly find their own way to celebrate the day, by ordering a smoothie at a different cafe, or even whipping out the blender and making one at home!

Support Camp Sunshine or Another Charity

Anyone who wants to celebrate in style can start by wearing a pair of sandals on National Flip Flop Day and then consider making a financial donation to a charity. Choose to partner with Tropical Smoothie Cafe by supporting Camp Sunshine, which is a nonprofit organization based in Maine that welcomes children who are facing life-threatening illnesses and their families to join in for some rest, respite and recreation. Or, if preferred, take this opportunity to get involved with another charity of choice. The main goal is to do something kind for someone else, and bring some smiles and happiness to the world in celebration of National Flip Flop Day!

FAQ

What’s the origin of the word “flip flop”?

The term “flip flop” is onomatopoeic, mimicking the sound the sandals make when they slap against the ground. ..Early English usage of “flip flop” referred to a movement or noise, not footwear. It wasn’t until the 20th century that the term was tied to the now-famous sandal design.

Are flip flops considered formal footwear anywhere in the world?

In some Pacific island cultures, flip flops are acceptable for formal occasions, especially in tropical climates. For example, in Hawaii, they may be worn to weddings or traditional ceremonies. It’s all about the setting and cultural norms.

How have flip flops influenced fashion trends?

Flip flops have evolved beyond casual wear into luxury items. Brands like Gucci and Balenciaga have created high-end versions with unique designs. They’ve even been paired with formal outfits on runways, merging simplicity with couture.

Is it true flip flops were used in ancient Olympic games?

Not exactly, but ancient Greeks wore sandals similar to flip flops during athletic events. These designs often inspired modern interpretations. The concept of lightweight footwear for activity traces back to those early days.

What is the most unusual flip flop material ever used?

Artisans in some regions have made flip flops from recycled tires or woven grass. A South African initiative even creates sandals from discarded plastic, promoting sustainability. These materials highlight creativity and environmental consciousness.

Do any superstitions involve flip flops?

In Brazil, there’s a belief that wearing flip flops indoors invites bad energy. Conversely, some cultures see them as symbols of freedom, especially in tropical areas. The mixed views add a quirky cultural twist.

Are there professional sports that use flip flops?

Competitive flip flop races are a thing in some countries, like Australia and the U.S. Participants sprint or perform obstacle courses while wearing the sandals. It’s more about fun than serious competition.

Why are flip flops so popular on beaches?

Flip flops are perfect for sandy conditions because they’re easy to clean and quick to dry. Unlike enclosed shoes, they don’t trap sand or water. They’re also lightweight and easy to pack for a day by the sea.

How are flip flops celebrated in pop culture?

Flip flops appear in movies and music to symbolize relaxation or rebellion. Think beach scenes or songs celebrating freedom. They’ve also been tied to specific eras, like the laid-back vibe of 1960s California.

Are there any eco-friendly flip flop initiatives?

Yes! Projects like Ocean Sole in Kenya repurpose discarded flip flops into colorful art. Other brands now use biodegradable materials like cork and natural rubber. These efforts address the environmental concerns of traditional flip flops.