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Fete des Myrtilles

Blueberry festival held on national holiday, the day after the Sabbat des Macralles.

35
Marketing angleinferred

Celebrate local blueberry harvest and regional food culture through a niche festival targeting food enthusiasts and regional tourism.

Relevance 35medium intent
  • Blueberry farm-to-table recipes and harvest stories
  • Regional festival guide for food tourists
  • Local producer spotlights and blueberry product launches

Programme

The Fête des Myrtilles on July 21 is a tradition perpetuated since the 1960s by Vielsalm residents. The day is punctuated by various street animations, a craft market, and especially a parade of floats and various national and international folkloric groups. The main animators are witches (Macralles), armed with their brooms, surrounded by floats, external societies and brass bands. Evening includes concerts and fireworks.

10h00

Craft market opens (dégustation de tarte aux myrtilles, regional products)

12h00

Musical animations

14h00

Folkloric parade through city streets, ending with commentary in the park

20h00

Concert in the Communal Park

23h00

Fireworks

23h30

Afterparty

  • Morning craft market with blueberry tart tastings and regional products
  • Afternoon parade of Macralles and folkloric groups through town streets ending in the communal park
  • 20h concert in the Communal Park, 23h fireworks, 23h30 afterparty
  • Parade closed by the Macralles and the NeûrBo
  • Humor theater performance: an outdoor theatrical representation in Walloon where Vielsalm's witches humorously recount anecdotes and incidents from the past year
  • Falls on Belgium's national holiday (July 21)
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