theMarketing Calendar
Log inSign up
← All days
day · fixed · Brussels (City centre and Place des Palais) BE

Fete de l'Iris / Irisfeest

Official one-day celebration of the Brussels-Capital Region with free concerts and an electro night on Place des Palais.

35
Marketing angleinferred

Activate local Brussels hospitality and entertainment brands through free concert sponsorships and electro-night partnerships to drive foot traffic and brand visibility among young urban audiences.

Relevance 35medium intent
  • Behind-the-scenes artist spotlights and electro DJ lineup reveals
  • Local venue/bar partnerships offering pre-event specials on Place des Palais
  • User-generated content campaign from concert attendees with branded hashtags
  • Regional pride content celebrating Brussels culture and community
Programme

The Fête de l'Iris is the celebration of the Brussels-Capital Region with concerts and open-door days at the start of May. In 2026, the event celebrates the 37 years of the Brussels-Capital Region. The weekend coincides with Europe Day, strengthening the festive and open atmosphere. More than 20,000 attended on 9 May 2026 , making it a major urban gathering combining open-air electronic music with EU institutional visits and family activities across multiple Brussels districts.

Line-up
MEDUZAHenri PFRPhilouLauravioli"label": "Saturday 9 May - Daytime","detail": "Journée de l'Europe: Free access 10h–18h to EU institutions (Parliament, Commission, Council, European Court of Justice)"},"label": "Saturday 9 May - Evening","detail": "Iris Tipik Electro Night, Place des Palais, 18h30–00h30: Lauravioli (opening), Philou, Henri PFR, MEDUZA (closing)"},"label": "Sunday 10 May","detail": "Parliament open doors 13h–19h with guided visits and activities for all agesBrussels Kidical Mass cycling paradeFlora Open Air in communes"
  • Saturday 9 May: Iris Tipik Electro Night at Place des Palais with MEDUZA, Henri PFR, Philou and Lauravioli
  • Open-air dancefloor in central Brussels transformed into a giant dancefloor
  • Free access to iconic EU buildings on Saturday 9 May from 10h to 18h during Europe Day
  • Sunday: Brussels Parliament open doors with guided visits, historic salons, Chamber gallery, hemicycle and commission rooms
  • Brussels Kidical Mass: family-friendly cycling parade encouraging discovery of local neighbourhoods
  • All activities are free