Festival St-Hu'Bières
Beer festival gathering 12 Luxembourg-province breweries plus guests, 50+ beers to taste with local music.
Drive regional tourism and craft beer brand awareness by positioning the festival as a destination event for beer enthusiasts and local culture seekers.
- Spotlight the 12 local breweries and their signature beers—craft stories that resonate with beer connoisseurs
- Promote the live music and tasting experience as a full sensory event for weekend getaways
- Partner with regional tourism boards to bundle festival tickets with hotel/hospitality packages
- User-generated content campaign: #FestivalStHuBieres tasting photos and brewery reviews
Festival St-Hu'Bières is the largest beer festival in the Province of Luxembourg, held on the Abbey Square in Saint-Hubert. The festival features a Friday night 80s themed ball honouring 3 breweries, followed by the main beer festival on Saturday and Sunday with provincial music groups; Sunday features more acoustic bands. [ "Over 50 beers on tasting from regional and invited breweries", "Live music from provincial groups Friday to Sunday", "80s themed opening party (Friday)", "Food offerings: burgers, charcuterie, cheese assortments", "Large 600m² covered tent", "Security and first aid on site" ]