Fancy Rat & Mouse Day
Tiny, colorful companions with personalities that surprise, these pocket-sized pals are a delightful twist on the conventional pet experience.
Celebrate niche pet enthusiasts with targeted promotions on specialty rodent care products, habitats, and breeding supplies to drive November sales.
- Feature customer stories of fancy rat/mouse owners and their show-winning pets
- Create educational content on proper care, breeding standards, and habitat setup
- Promote exclusive November discounts on premium bedding, food, and enrichment toys
- Host or sponsor virtual show previews and breeding tips from AFRMA experts
The American Fancy Rat and Mouse Association, a California-based non-profit club of rodent enthusiasts that sets breed standards, organizes shows, and helps to promote both the fancy rat and the fancy mouse as appealing pets, was formed in 1983. The AFRMA claim their main objective is to “promote and encourage the breeding and exhibition of fancy rats and mice for show and pets.” Being held annually on November 12th of every year, Fancy Rat and Mouse Day is sponsored by AFRMA with the aim of popularizing raising and breeding fancy mice and rats as pets and companions.