Fairtrade Fortnight
Supporting Fairtrade, means contributing to a more sustainable and equitable global market. Plus, you get to enjoy some delicious products!
Position your brand as a champion of ethical sourcing and sustainability by promoting Fairtrade-certified products during the fortnight to conscious consumers seeking to align purchases with values.
- Behind-the-scenes stories of Fairtrade farmers and producers whose livelihoods depend on fair trade practices
- Product spotlights: showcase your Fairtrade-certified range with sustainability messaging
- Challenge: encourage customers to swap one product for a Fairtrade alternative and share their commitment
- Partner with Fairtrade organization for co-branded PR and in-store activations highlighting global equity impact
Fairtrade Fortnight was launched in 1997 at the Augustine United Church on the George IV Bridge by Lady Marion Fraser, chair of Christian Aid. The commemorate the first day of the new holiday, she broke a bar of Fairtrade chocolate to launch the event.
Since then, it has been a highly successful campaign, annually hosted by the Fairtrade organization. The Fairtrade organization is a UK-based charity that works on empowering producers and farmers in developing countries in order to tackle the injustices in trade and make the lives of these farmers better for everyone.
Throughout the holiday, thousands of people across the UK come together to celebrate the people who grow our food and aim to help those who are deeply exploited by the global economic system.
Fairtrade, as a charity organization, encourages people to donate on this day and help raise awareness of the injustices of the trade system. According to their website, many farmers go without enough food to feed their families because of the intense demand of developed countries such as the United Kingdom.
As a result, the goal of Fairtrade Fortnight is to convince people that they have the potential to improve the lives of farmers and workers everywhere.