FACTS Autumn
Belgium's largest comic con and pop-culture convention with actors, comic artists, cosplay and 400+ geeky exhibitors.
Activate pop-culture and gaming brands at Belgium's largest comic con to reach engaged enthusiasts and drive merchandise sales through experiential marketing and influencer partnerships.
- Showcase exclusive cosplay-friendly product launches and limited-edition merchandise
- Partner with comic artists and actors for meet-and-greet activations and social content
- Leverage 400+ exhibitors as co-marketing partners for cross-promotion campaigns
- Create Instagram/TikTok-worthy booth experiences targeting gen-z and millennial attendees
FACTS is Belgium's one and only Comic Con, the home of all things Fantasy, Animation, Comics, Toys & Sci-fi. The next edition will take place on October 31st / November 1st 2026, in Flanders Expo Ghent, Belgium. Discover more than 350 sales booths selling the geeky gadgets, explore theme zones for book lovers, RPGs and trading cards, cosplay, board games and participate in dozens of free activities for people of all ages, including a horror maze and opportunities to meet international stars.
- 350+ vendor booths with collectibles, comics, anime merchandise, board games, and pop culture props
- International celebrity guests from film, TV, and gaming (meet-and-greet, photo ops, autographs, Q&A panels)
- Artist Alley with renowned Disney, Marvel, DC and indie comic creators
- Theme zones for RPGs, trading cards, cosplay, board games, horror maze, retro gaming, arcade halls, and VR experiences
- Free activities and workshops for all ages
- Games Spectacle (dedicated board game and gaming area)
Campaign ideas8
- Gaming Activation Station: Partner with video game publishers to offer exclusive game demos, esports tournaments, or cosplay contests tied to gaming franchises launching around October/November. Offer limited-edition FACTS-branded gaming swag.
- Immersive Horror Experience: Create a branded horror maze or escape room experience (capitalizing on Halloween timing). Include product sampling or discovery at the exit to drive trial with Gen Z/millennial fandom audiences.
- Influencer & Content Creator Meet & Greet: Hire Belgian/European TikTok creators, cosplay influencers, and comic artists to do live content creation at your booth. Offer photo ops and exclusive behind-the-scenes content tie-ins.
- Merchandise Pop-Up Shop: Set up a limited-edition branded merch booth with exclusive tees, hoodies, or collectibles. Tie product design to pop culture IP your brand partners with or sponsors (films, series, games releasing in fall 2026).
- Interactive Character Activation: Hire trained actors to portray characters related to your brand's IP partnerships and engage fans in improv-based interactions. Tie to Halloween/autumn themes for maximum authenticity.
- Lanyard & Badge Sponsorship: Secure branding on event lanyards, badges, or wristbands that every attendee receives—highest visibility with low complexity.
- Cosplay Competition Sponsorship: Sponsor best costume categories with your brand as title sponsor. Offer branded prizes (merch, gift cards, exclusive experiences) to winners and finalists.
- Content Creator Takeovers: Give selected cosplayers, comic creators, or gaming streamers access to your booth's Instagram/TikTok for a day-long takeover. Let them showcase products to their followers in real time.
Social angles6
- 🎃 FACTS Autumn countdown! 31 Oct–1 Nov. Who's bringing their best cosplay? Show us your costume ideas 👇 #FACTSAutumn #Cosplay #PopCulture #GhentEvents
- Just announced: We're heading to FACTS! Come find us at booth [#] for exclusive merch drops & character meet-ups. See you in Ghent! #FACTSAutumn #ComicCon #BelgiumEventsOnly
- POV: You're about to experience the most immersive [brand/franchise] activation at FACTS Autumn. Halloween vibes meet pop culture fandom. 👁️ #FACTSAutumn #ExperientialMarketing
- Tag someone you're bringing to FACTS Autumn 2026 🎬📺🎮 Limited edition merch alert: only at Flanders Expo Oct 31-Nov 1 #FACTSAutumn #FandomLife
- Get spooked + inspired at FACTS! We've got horror maze immersion + exclusive reveals dropping this October. Who's ready? 🔥 #FACTSAutumn #HalloweenEvents #PopCultureFest
- Your favorite [character/franchise] is coming to FACTS Autumn. Exclusive photo ops + autographs. Only 2 days to catch them 👉 www.facts.be #FACTSAutumn #ComicConBelgium
Ad copy starters5
“Step into the universe. FACTS Autumn brings pop culture to life—Oct 31–Nov 1 in Ghent. We're there. See you?”
“Your favorite characters. Your favorite creators. One epic weekend. FACTS Autumn: Belgium's biggest pop culture celebration.”
“Halloween meets fandom. Cosplay, comics, games & exclusive merch. FACTS Autumn—Oct 31–Nov 1 at Flanders Expo Ghent.”
“Meet the stars. Get spooked. Find your tribe. FACTS Autumn is calling. Limited time. Unlimited fun.”
“Exclusive drops. In-person moments. Immersive experiences. FACTS Autumn—where pop culture fans come alive.”
Tips4
- Authenticity wins: FACTS audiences are passionate, knowledgeable fans. Generic activations don't land. Tie your brand to genuine IP partnerships or cultural moments (Halloween, upcoming film/game releases). Generic stands get ignored.
- Experiential over static: Interactive, immersive, or photo-worthy moments drive social sharing. Cosplayed brand ambassadors, AR mirrors, or hands-on demos outperform booth-and-stand setups by orders of magnitude.
- Pre-event hype is essential: Start social promotion 6–8 weeks before (mid-August) to build anticipation. Tease exclusive merch drops, guest reveals, or limited experiences. Day-of announcements get lost in the noise.
- Plan for long lines: FACTS draws 30,000+ visitors over 2 days. Design queue entertainment (trivia, giveaways, mini-games) to keep fans engaged while waiting. Separate high-touch experiences from quick photo ops to maximize throughput.