Expanding Girls’ Horizons in Science and Engineering Month
Expanding Girls' Horizons in Science and Engineering Month encourages young girls to pursue careers in STEM fields. This month-long event highlights the importance of gender diversity in science, technology, engineering, and mathematics.
Activate March to position your brand as a champion of girls' STEM education through workshops, mentorship tie-ins, and educational content that builds long-term brand loyalty with families and young audiences.
- Partner with local science museums or STEM programs to sponsor hands-on workshops and reach engaged families
- Create behind-the-scenes content featuring women engineers/scientists at your company to inspire the next generation
- Host a virtual or in-person STEM movie night or science fair with interactive elements and expert judges
- Launch a mentorship matching campaign connecting young girls with female professionals in tech and engineering
Campaign ideas7
- Host a "STEM Mentorship Mixer" event pairing your brand with local female STEM professionals—virtual or in-person roundtables showcasing real career paths and day-in-the-life content
- Launch a scholarship or grant program for girls pursuing STEM majors, with social amplification of recipient stories and scholarship announcements across LinkedIn, Instagram, and TikTok
- Create a "Girls Who Code" product tie-in or donation campaign where customers can round-up purchases or donate, with 100% proceeds to local STEM nonprofits like Girls Code, Black Girls Code, or Girls Who Code
- Run a TikTok/Instagram series featuring female engineers, scientists, and tech leaders answering "Would You Rather" or "Myth vs. Reality" STEM questions; make it educational and shareable
- Partner with schools for an in-store STEM workshop day (coding, robotics, design challenges), with free kits, mentors, and photo opportunities for local press coverage
- Sponsor an all-girls robotics competition, hackathon, or science fair, positioning your brand as an equipment/resource sponsor while featuring competitor interviews on social
- Create downloadable STEM activity guides, workbooks, or DIY experiment kits branded to your company; distribute free via email, social, and in-store with QR codes linking to video tutorials
Social angles6
- "Every girl deserves to see herself in a lab coat, at a computer, or behind a telescope. We're amplifying female STEM voices this month. Who's your inspiration?" #ExpandingGirlsHorizons #STEMForAll
- "She wasn't told she COULDN'T be a scientist. Be the one to tell a girl she CAN. Share the story of a woman in STEM who inspired you. #ExpandingGirlsHorizons"
- "The future needs diverse minds solving tomorrow's problems. Support girls in STEM: [link to mentorship, scholarship, or program]. #STEMFuture #WomenInScience #ExpandingHorizons"
- "Stereotypes say girls aren't 'science people.' Science says otherwise. Let's rewrite that story together. #ExpandingGirlsHorizons #SheCantSTEM #STEMis4Everyone"
- "1 in 4 girls express interest in STEM, but only 1 in 5 pursue it. The barrier isn't ability—it's visibility and representation. Let's change that. #ExpandingGirlsHorizons"
- "From coding to climate solutions, girls are building the future. Celebrate the next generation of female innovators with us. [CTA to mentorship or workshop info] #STEMWomen #GirlsWithDreams"
Ad copy starters5
“"More Beakers. More Code. More Girl Scientists." – Spotlight the underrepresentation and your brand's commitment to change it.”
“"Today's Girl. Tomorrow's Engineer. Next: The World." – Future-forward, aspirational messaging tied to long-term change.”
“"She's Not 'Good at Math for a Girl.' She's Just Good at Math." – Directly challenge the stereotype with confidence.”
“"STEM Isn't a Boys' Club. Make Room for Girls." – Call-out messaging, actionable, speaks to inclusivity.”
“"Your Daughter. The Scientist. The Engineer. The Problem-Solver. We're Here to Help Her Thrive in STEM." – Family/parent-focused, solution-oriented.”
Expanding Girls’ Horizons in Science and Engineering Month has its roots in the Expanding Your Horizons (EYH) Network, founded in 1974.
EYH began as a series of conferences aimed at fostering interest in STEM among middle and high school girls. These conferences provided hands-on activities, exposure to role models, and information about STEM careers.
In 2020, the EYH Network expanded its efforts by establishing Expanding Girls’ Horizons in Science and Engineering Month.
This initiative aimed to build on the success of their conferences and create a broader platform to reach more girls nationwide. The month is filled with events, workshops, and mentoring opportunities designed to ignite and sustain girls’ interest in STEM.
Women still represent a minority in these fields, making up only 28% of the science and engineering workforce. With this observance, the EYH Network hopes to make a significant impact on girls’ perceptions and career choices, encouraging them to explore and embrace STEM subjects.
Host a STEM Movie Night
Grab some popcorn and gather your friends for a STEM-themed movie night. Show inspiring films like “Hidden Figures” or documentaries about famous women scientists. Discuss the stories afterward and share what you found most inspiring. This fun activity can spark interest in STEM fields and highlight the incredible contributions women have made.
Organize a Science Fair
Turn your home or school into a bustling science fair. Encourage girls to create and present projects on topics they love. Invite local scientists and engineers to judge the projects and provide feedback. This hands-on approach can make science exciting and showcase the creativity in STEM.
Plan a Workshop
Set up a workshop to teach a specific skill, like coding or robotics. Invite guest speakers or local experts to lead the sessions. Hands-on learning experiences can help girls discover their talents and build confidence in their abilities.
Create a Mentorship Program
Pair young girls interested in STEM with mentors already working in these fields. Regular meetings and discussions can provide guidance, support, and inspiration. This connection can help girls navigate their educational and career paths more effectively.
Visit a Science Museum
Plan a trip to a nearby science museum. Many museums offer interactive exhibits and special programs that can make learning science fun and engaging. Exploring different scientific concepts in a hands-on environment can leave a lasting impression on young minds.