Epilepsy Awareness Month
Promoting understanding and support for those facing unique neurological challenges, fostering a more inclusive and compassionate community.
Partner with healthcare and non-profit organizations to drive awareness and destigmatization through purple-themed campaigns and user-generated content celebrating the diverse lives of people with epilepsy.
- #IAM1IN100 user-generated campaign showcasing epilepsy patients' hobbies, skills, and identities beyond their diagnosis
- Purple landmark lighting activations (Niagara Falls, BC Place) with behind-the-scenes social content
- Educational content series debunking epilepsy myths and highlighting patient stories
- Purple merchandise/ribbon campaigns for corporate and community fundraising
Epilepsy Awareness Month in Canada began as a partnership between the Canadian Epilepsy Alliance along with various other agencies and sponsors spread across the country. The purpose of this event is to work toward helping the public learn more while reducing the stigma that can be associated with epilepsy.
Along with Epilepsy Awareness Month, the people of Canada also celebrate Purple Day on March 26, a day which was established through the passing of a federal private member’s bill that was supported by all parties in Parliament in 2012. And while this day is certainly important, the issues of this medical condition deserve the attention of the entire month of March!
Celebrate with Purple
Epilepsy support is identified with the color purple. In honor of Epilepsy Awareness Month, it’s easy to show some care by including the color purple in various activities. Wear a purple ribbon, don a purple shirt, or even hang a purple flag. It’s a fun way to show support and raise awareness so that conversations will naturally flow about epilepsy. In many cities across Canada, various monuments are lit in the color purple to celebrate this special month, including important places such as Niagara Falls, Signal Hill BC Place, the Peace Bridge and many others.
Join the “I Am 1 in 100” Campaign
Beginning in March 2020, this campaign, along with the hashtag #IAM1IN100, was established with the idea of celebrating the fact that people who have epilepsy are extremely diverse. With the posts that start with “I have epilepsy and…” the hope is that people who have this condition are encouraged to share a wide range of other things about themselves, including hobbies, skills, and interests, showing that life is about so much more than just having epilepsy! Celebrate Epilepsy Awareness Month by making or reading the various posts. National Epilepsy Awareness Month in the United States is celebrated in November.