day · fixed · Harelbeke (Start and finish in Harelbeke) BE
E3 Saxo Classic
Hard cobbled one-day WorldTour classic in and around Harelbeke, often called the 'mini Tour of Flanders'.
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Marketing angleinferred
Leverage a prestigious European cycling classic to reach dedicated sports fans and fitness enthusiasts through sponsorship, live coverage, and performance-gear promotions.
- Behind-the-scenes training prep from pro cyclists competing in the Harelbeke cobbles
- Gear & nutrition guides for amateur cyclists tackling similar terrain
- Live race coverage and real-time fan engagement during the WorldTour event
- Destination travel content: cycling tourism in Belgium's Flanders region
Programmetypical · 2026 TBC
E3 Saxo Classic is an annual road cycling race in Flanders, Belgium. E3 Harelbeke is held on the last Friday of March and marks the start of the Flemish Cycling Week, starting a fortnight of WorldTour racing on the cobbles and bergs of Flanders. The race, formerly known as the E3 Harelbeke, had its first edition in 1958 and will have its 68th edition in 2026. Flemish media have dubbed the race The little Tour of Flanders.
- 208km distance covering Harelbeke, Belgium start and finish
- New 2026 route features double ascent of Oude Kwaremont and debut of 'E3-Col' climb (1.2km at 6% average gradient, tackled twice)
- 16 climbs and 4 cobbled sectors across the route
- UCI World Tour calendar status, part of cobbled classics in Belgium and Northern France in March and April
- VIP hospitality packages available combining world-class cycling with partnership opportunities
- Broadcast coverage: VTM and Eurosport in Belgium, HBO Max and FloBikes in USA, FloBikes in Canada/Australia/New Zealand, DirecTV in Latin America