Dwars door Vlaanderen
Midweek WorldTour classic across the Flemish Ardennes serving as the final tune-up before the Tour of Flanders.
Leverage this elite cycling WorldTour event as a sponsorship and content platform to reach passionate sports fans and European cycling enthusiasts during peak spring racing season.
- Behind-the-scenes coverage of WorldTour teams preparing for Flanders
- Spotlight on Flemish Ardennes terrain and regional tourism tie-ins
- Athlete performance analytics and race predictions
- Sponsor brand integration during live race broadcasts and social coverage
Dwars door Vlaanderen is a semi-classic road bicycle race in Belgium held annually since 1945, starting in Roeselare and finishing in Waregem, both in West Flanders. The 80th edition took place on 1 April 2026 as the penultimate stop of 'Flemish Holy Week' on the Wednesday before the Tour of Flanders. The race is part of the UCI World Tour calendar. A women's edition, held on the same day starting and finishing at the same location, moved up to the UCI Women's WorldTour in 2026. [ "Men's elite race: 184.6 km over 12 climbs, 7 cobblestone sections; women's elite race: ~129 km over 8 climbs, 6 cobbled sectors in the Flemish Ardennes", "Finish venue transformed into a fan village at Hippologgia site in Waregem with big-screen racing coverage, kids' bicycle races, entertainment, and food/beverage", "Team presentations and rider village experience in both Roeselare (start) and Waregem (finish); free access to KOERS cycling museum on race day", "Two new 2026 climbs added: Hellestraat and Onderbossenaarstraat; repeated sections of Nokereberg and cobbles of Herlegemstraat shape the finale", "UCI WorldTour event attracting elite pro peloton with both men and women competing simultaneously, with women's race elevated to top tier (Women's WorldTour)", "April 1 event draws thousands of spectators along the route, especially on iconic climbs like Knokteberg with multiple passage points for fans" ]
Wednesday 1 April – Men Elite Start
Stationsplein in Roeselare at 11:55; team presentations and riders' village; expected finish around 16:05 on Verbindingsweg in Waregem
Wednesday 1 April – Women Elite Start
HippoLoggia site in Waregem at 14:10; 128.9 km loop; expected finish around 17:25
Waregem – Race Day Experience
Hippologgia fan village with big-screen coverage of both races, children's bicycle races, team presentations, entertainment, catering; free parking on streets; free access to KOERS museum; VIP hospitality options with luxury breakfasts, lunches, dinners, and live music at Expo
Route Highlights – Men
First 80 km flat through West Flanders; climbs begin with new Hellestraat; decisive sections in Flemish Ardennes with Berg Ten Houte, Côte de Trieu, Hotond, Mariaborrestraat cobbles (twice each); new Onderbossenaarstraat at 77 km from finish; final double loop of Nokereberg and Herlegemstraat
Route Highlights – Women
6 cobbled sectors, 8 climbs including Berg Ten Houte, Côte de Trieu, Hotond, Mariaborrestraat, and new Hellestraat; repeated Nokereberg ascents and Herlegemstraat passages in finale