National Dry Shampoo Day
A quick-fix secret weapon for those "just rolled out of bed" hair days, making you feel fresh and confident in seconds.
Position dry shampoo as the time-saving hair essential for busy professionals and on-the-go consumers during the spring rush.
- Before & after transformations: messy hair to polished in seconds
- DST survival guide: quick hair fixes for those lost morning hours
- Dry shampoo hacks for busy professionals—no shower required
- Spring refresh: swap your routine with dry shampoo convenience
National Dry Shampoo Day is a fairly recent holiday, but the origins of dry shampoo have a long history.
According to Toni&Guy Hairdressing Academy, dry shampoo has been around since the 15th century, when people in Asia would use clay as a refresher for their hair and in the 17-1800’s, Europeans would ground starches to freshen up their hair under their wigs.
The first commercial dry shampoo was introduced in 1940 and from there it was brought into mainstream culture as a must-use product for quick easy fixers for messy hair. Then Klorane, a European botanical beauty brand known for its high-quality dry shampoos, declared this as an event in 2017.
According to PRNewswire, because of the effects of daylight savings time and less time for hair routines, Klorane decided that this holiday would be the perfect solution towards giving people their hair care needs.
The company’s dry shampoo collection gives a variety of formulas for different types of hair, but the company sees this holiday as an opportunity to celebrate dry shampoo as a “secret weapon” against the oily, frizzy, or dry hair in between showers.
Klorane started over 50 years ago in Southwest of France by a young pharmacist, Pierre Fabre, who advanced the idea of “botanical beauty care”, using eco-friendly plants as a basis for their products.
National Dry Shampoo Day launched last year with Klorane’s #DryShampooAuthority campaign, allowing people to rejoice in the innovation of dry shampoo.