National Drink Wine Day
Raise your glass to a delicious beverage that pairs well with a romantic dinner or a fun night out with friends!
Drive premium wine sales and restaurant/bar traffic by positioning National Drink Wine Day as an occasion to upgrade from everyday bottles to special selections and celebrate with friends or partners.
- Upgrade Your Glass: Trade your weeknight wine for a premium Bordeaux or Pinot Grigio this February
- Wine Night In: Curate the perfect pairing menu for a romantic evening with your partner
- Dinner Party Inspo: Host a wine-tasting gathering with friends and discover new favorites together
- Wine & Wellness: Highlight the health benefits and social joy of moderate wine consumption
Notable campaigns4
- 1000 Stories (2024): Offered 20% off qualifying full-price items using code WINEDAY through June 30 on their website for National Wine Day 2024.
- Ammunition (2024): Gave customers 15% off house-named cabernet sauvignon and pinot noir using code WINE15 through May 27 to celebrate National Wine Day.
- Archer Roose (canned wine co-owned by Elizabeth Banks) (2024): Offered 15% off sitewide using code 15MDW24 through May 27 for National Wine Day promotion.
- Apothékary (2024): Gave 15% off wine alternative tinctures (Take The Edge Off, Rosé Tinted Glasses, Wine Down varieties) May 23–27 with no code required.
Campaign ideas8
- One-Day Flash Sale: Offer 15-20% off a curated collection or entire store for 24 hours. Emphasize urgency with countdown emails and SMS.
- Wine Tasting & Pairing Event: Host in-store or virtual wine tastings paired with cheeses, charcuterie, or small bites. Offer exclusive pre-orders for attendees.
- Social Contests & UGC: Run #NationalWineDay photo contest asking followers to share their wine moment for a chance to win a wine bundle or gift card.
- Wine Club or Bundle Promotion: Launch limited-edition curated bundles (e.g., 'Summer Reds,' 'Rosé Escape') at a discounted rate to drive volume.
- Behind-the-Scenes Content: Share winemaker interviews, vineyard tours, production videos, or barrel-aging clips to deepen customer connection.
- Food & Wine Pairing Guide: Create downloadable or printable guides suggesting specific wines with popular meals, positioning your top sellers.
- Influencer Collaboration: Partner with wine educators, sommeliers, or lifestyle influencers for takeovers, tastings, or product features.
- Wine Education Series: Post facts about wine varieties, regions, or styles on social media; use #NationalWineDay to boost organic reach and engagement.
Social angles5
- Raise your glass! 🍷 Join us on National Wine Day (May 25) for exclusive deals and tasting moments. What's your go-to wine? #NationalWineDay #WineLovers
- Behind the cork: Meet the winemakers who crafted your favorite bottle. Swipe for a sneak peek into our vineyard! #NationalWineDay #WineLife #WineCommunity
- Wine o'clock came early! 🌅 National Wine Day specials live now—20% off select bottles. Don't miss it. Link in bio. #NationalWineDay #WineDeal
- Your perfect wine pairing awaits. Red, white, or rosé? Drop your favorite in the comments and we'll suggest the perfect match. #NationalWineDay #WinePairing
- Celebrate the culture, history, and craft of wine with us on May 25. New release tastings + exclusive perks for wine club members. #NationalWineDay #TasteTheStory
Ad copy starters5
“Cheers to Wine Day. Save 20% on Your Favorite Bottles — Today Only.”
“Raise a Glass to May 25th. Exclusive National Wine Day Tasting & Deals Inside.”
“Find Your Perfect Wine. 15% Off National Wine Day — Limited Time.”
“Wine Day Wins: Curated Collections, Expert Pairings & Exclusive Offers.”
“Taste, Celebrate, Repeat. National Wine Day Specials Start Now.”
Tips4
- DO: Lead with urgency and exclusivity—limited-time codes, early-access for loyalty members, and specific end dates drive conversion and combat procrastination.
- DON'T: Forget age-gating and responsible drinking disclaimers. Alcohol marketing regulations vary by platform and state; ensure compliance with Facebook audience restrictions (21+), Instagram policies, and local regulations before launching.
- DO: Leverage storytelling—showcase the people, vineyard, and craft behind the wine. Authenticity and connection outperform generic discounts and drive loyalty.
- DON'T: Overlook segmentation. A collector of premium Burgundy needs different messaging than a casual Barefoot Pinot buyer—tailor by preference, purchase history, and value perception.
National Drink Wine Day was founded in 2007 by Todd McCalla, whose hope was to spread the love about the simple act of enjoying a glass of wine.
The history of wine itself can be dated back over 8,000 years to winemakers in the Eurasian region that is now Georgia.
The alcoholic beverage has played a major part in society ever since and has been drunk in all four corners of the globe for many generations.
Iranians, Italians, and Europeans in the Balkans all have rich histories of wine production that date back to ancient times while China created very similar alcoholic beverages as early as 7,000BC.
Wine has consequently been celebrated by fans for centuries, commonly enjoyed as part of a meal or to enhance social events. In fact, the average adult consumes 45.6 gallons of the stuff every year – which works out at 20 miles per gallon, given that the average person walks 900 miles per year.
In today’s world, nearly 20 million acres of the earth’s surface are dedicated to grape farming for wine fermentation.
There are literally thousands of brands and variants covering red wines, white wines, sparkling wines, and rose wines, while mead, fruit wine, and dessert wine is readily available to millions. Moreover, the experience of enjoying wine is closely linked to human history.
For example, tapping glasses to say “cheers” harks back to the Ancient Romans – that’ll come as a shock to fans of Sam Malone, Diane Chambers, and the rest of the fictional gang in Boston, Massachusetts.
National Drink Wine Day is a far more contemporary addition but is now in its second decade.
It provides a formal and organized time to celebrate everything that is to be loved about the alcoholic beverage, such as reducing the threat of liver disease, type II diabetes, stroke, some cancers, and being stuck at the bar with someone that’ll bore you to tears.
Awareness of the event has increased at a fairly rapid rate with the annual event reaching new locations and a greater variety of demographics by the year. In truth, it’s only natural given the universal appeal of the beverage.
Whether red or white (it should definitely be red!), National Drink Wine Day is not an event to be missed.
Drink a Glass of Wine
Wine is a drink enjoyed (in moderation) by millions on a daily basis. Many others drink a few glasses on the weekend or once per month on a night out or a trip to the local bar. Regardless of the daily relationship with wine, National Drink Wine Day is a time to do something a little special. Put the standard budget white or red away, and opt for a zesty Bordeaux or luxurious Pinot Grigio. Special occasions deserve a special drink.
Spend Time with Friends
The celebrations aren’t designed for getting intoxicated beyond social levels. It’s a time to be spent with friends, which is why a dinner party is the perfect way to enjoy great wine and even better conversation.
Drink Wine with Your Partner
Alternatively, couples can tap into the aphrodisiac properties with a night in by themselves. Either way, the right choice of wine will enhance the evening’s entertainment while also promoting improved health and the other many rewarding features offered by the beverage. What more could anyone ask for?
Toast the Gods
Finally, while delighting the taste buds with a few wines, participants can relax in the knowledge that they have pleased the gods. Or at least Dionysus (Bacchus in Roman mythology), the god of merrymaking, wine, theatre, and ecstasy. Even for those without religious backgrounds, that sounds like the right type of deity.