Dribble to Work Day
Navigating the urban landscape, the rhythmic bounce echoing determination, a daily prelude to the challenges that lie ahead, a quiet salute to resilience.
Leverage NCAA Women's Basketball momentum in March to drive engagement through user-generated video content and grassroots sports participation tied to Selection Monday excitement.
- #DribbleToWork challenge: encourage employees/fans to post creative basketball dribbling videos for a chance to win court-side experiences
- Partner with women's sports brands to sponsor the most creative submission and amplify via influencer networks
- Tie in-store activations (sporting goods retailers) to Selection Monday countdown with dribble-themed promotions
- Corporate wellness angle: position dribbling as a fun, low-barrier fitness activity to boost workplace engagement and team spirit
Dribble to Work Day started as an anticipated event advertised by the NCAA Women’s Basketball League to ramp up excitement for “Selection Monday”, where judges reveal their selections for the top four women’s college basketball teams to make the cut for the NCAA Women’s Final Four basketball tournament.
This holiday, organized by the Tampa Bay Local Organizing Committee and the Tampa Bay Sports Commission back in 2015, has had people all over post on their social media videos of them “dribbling” to work in excitement.
During that year, the hashtag #WFFDribble was used, and the person with the most creative video was selected by the Local Organizing Committee to take their first shot at the NCAA Women’s Final Four court at Amalie Arena.
According to The Business of Sports, the first year of this holiday proved to be successful, as this day had active coverage by three local television stations, nearly 700 social media posts using #WFFDribble, and resulted in nearly 5 million social media impressions.
This holiday has since been running for the past few years, as the NCAA tracks the progress of the women’s basketball teams in their goal to make it to the finals. Each year depends upon these teams, as locations for the NCAA Women’s Final Four differ each year.