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Dream Big Day

The sky is the limit when it comes to the dreams that children can have! It is the job of their teachers, parents, and other adults in their lives to help foster their dreams, encourage open minds, and assist them in building the skills they will need to contribute to...

ChildrenEducation45
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Partner with primary schools to position your brand as a career-inspiration enabler and reach engaged parents and educators through Dream Big Day initiatives.

Relevance 45medium intent
  • Showcase your company's volunteer mentorship program for primary school career days
  • Feature employee success stories of 'dreaming big' to inspire the next generation
  • Offer free career-exploration resources or STEM toolkits branded to your organization
  • Highlight your company's commitment to youth development and workforce pipeline building

History

Sponsored by Pearson, Barclays and Lifeskills, this event is organized by Careermap for the purpose of providing today’s children with the boost and encouragement they need as they become the workforce of tomorrow.

Celebrated as early as 2023, this event encourages employers and companies in the UK to partner with primary schools that are interested in integrating career-minded lessons into their education.

The hope behind Dream Big Day is that it will foster conversations and activities that inspire young minds to tear down the barriers that might stand in the way of them contributing to the world in a way that they are passionate about and prepared for!


How to celebrate

Anyone Can Dream Big!

While this day is meant specifically for children in primary schools, there’s really no end to the ways that Dream Big Day could be celebrated by anyone! Because no matter how far along a person’s life, it’s never too late to dream of a better world and make dreams come true. Perhaps this would be a great day to reflect on the future, journal about wishes and hopes, discuss dreams or goals with a friend or life coach and consider what changes might need to be made in a person’s life to make those dreams a reality.

Check Out Dream Big Day Resources

Teachers, school administrators and other educators can get involved with Dream Big Day by accessing the resources provided by the organizers of the event. Check out the Dream Big Day website and sign up to request volunteer visits, find useful links to online tools and resources, and explore subject-specific resources for lessons from STEM to Art and everything in between.

Apply for the Dream Big School of the Year

Primary schools across the UK are encouraged to apply for a special award that features the brightest and best schools when it comes to dreaming big! Schools that aim to get ahead of the game deserve to be resourced and rewarded. The winning school will show the best practice, inspiration, and innovation when it comes to preparing children, earning them a Dream Big Day Out.


FAQ
How does talking about careers in primary school help children without forcing them to choose a job too early?
Studies in the United Kingdom and internationally suggest that children start forming ideas about which jobs are “for people like them” while still in primary school, often shaped by gender, socioeconomic background, and limited exposure to different roles. Guidance on primary careers-related learning stresses that the goal is not to make children choose a specific job, but to broaden their horizons, show links between school subjects and real-life work, and introduce a wide range of role models. Research summarized by the OECD and Education and Employers indicates that sustained, exploratory encounters with different kinds of work can widen aspirations and reduce stereotyped thinking without tying children to a fixed path.
What is known about the link between children “dreaming big” and social mobility?
Research on aspirations and social mobility finds that children from disadvantaged backgrounds commonly restrict their ambitions to the jobs they see in their immediate environment, which can reinforce existing inequalities. Reviews by organizations such as the Sutton Trust and Education and Employers report that helping young people to imagine a wider range of futures, meet diverse role models, and understand different pathways can support higher and more informed aspirations. These studies suggest that “dreaming big” is most helpful when it is paired with accurate information about education routes and work, rather than being left as vague or unrealistic wishful thinking.
How can adults encourage children to dream big without creating unhealthy pressure?
Child development specialists recommend that adults listen carefully to children’s interests, reflect those interests back positively, and work with them to identify small, achievable steps rather than demanding specific outcomes. Parenting and pediatric guidance on goal setting advises using age-appropriate goals that focus on effort and skills, allowing children to adjust their aims over time, and avoiding comparisons with peers. Emphasizing curiosity, learning, and enjoyment, while treating big ambitions as long-term possibilities rather than rigid expectations, helps children stay motivated without feeling overwhelmed.
Do career-aspiration activities at primary age risk narrowing children’s options?
Evidence from primary careers-related learning suggests that poorly designed activities can sometimes reinforce stereotypes if they present only a narrow range of jobs or match pupils to a single “ideal” career. However, research reviews argue that when activities are explicitly focused on exploration, challenge stereotypes, and show that interests and careers can change over time, they tend to broaden rather than limit children’s thinking. The Education and Employers Taskforce notes that wide exposure to different sectors and stories about varied life trajectories is key to avoiding early “locking in” of choices.
What practical classroom approaches can help young children set goals around their big dreams?
Education guidance for elementary and primary teachers commonly recommends breaking large ambitions into short-term, concrete goals that pupils help to define themselves. Techniques include having children describe something they want to be able to “do, make, or learn,” agreeing on a simple plan and timeline, and using visual trackers or journals to record progress. Research on self-regulation and learning suggests that regular reflection, feedback, and opportunities to revise goals help children see big dreams as a series of manageable steps rather than all-or-nothing tests.
What does research say about children’s changing career aspirations, including new roles like online creators?
Surveys of children and teenagers show strong interest in a mix of traditional professions and newer roles such as online video creator or influencer. Studies in the UK and elsewhere indicate that young people often know little about the skills, education routes, or labor-market realities behind these jobs. Careers-education organizations advise using such interests as a starting point for discussing related fields like digital media, computer science, design, or entrepreneurship, so that children understand the broader set of options connected to a particular dream.
How can parents and schools respond when a child has an ambitious or unconventional dream, such as becoming an astronaut?
Psychologists and careers educators suggest that adults treat ambitious dreams respectfully while helping children explore the many steps and related paths involved. For a goal like becoming an astronaut, this might include talking about subjects such as science and math, discussing real career pathways in engineering or space science, and highlighting that many people who work in space-related fields contribute in different roles. Research on motivation shows that connecting grand ambitions to a wide range of realistic, skill-building opportunities supports persistence and keeps options open if interests change over time.