National Double Cheeseburger Day
Juicy, grilled patties layered with melted cheese and savory toppings, creating a satisfying blend of flavors that's a favorite among many.
Drive foot traffic and sales during September with limited-time double cheeseburger promotions, leveraging nostalgia and the iconic American burger heritage.
- Double cheeseburger deals: celebrate the 1926 invention with exclusive discounts at your favorite burger spots
- DIY double cheeseburger challenge: share your homemade creations and tag us for a chance to win
- Cheeseburger trivia night: test your knowledge on burger history and win free meals
- Tag a friend who deserves a double cheeseburger—we'll buy them one
Campaign ideas7
- Flash Deals Across Multi-Day Window: Run a 3-5 day promotion window (not just Sept 15) with daily rotating burger offers to spread traffic and extend engagement—like Jack in the Box's sequential deals (free Jumbo Jack Wednesday, free Smashed Jack Thursday, etc.)
- Loyalty-Gated Exclusive Offers: Tier deals by loyalty program membership level—free with $1+ purchase for rewards members, discounted for non-members—to drive app downloads and account creation on the day
- Celebrity/Artist Burger Collab: Partner with a local influencer, musician, or athlete to launch a limited-edition double cheeseburger variant, featuring them in social content (inspired by Travis Scott/BTS McDonald's meals)
- User-Generated Content Challenge: Ask customers to share their burger celebration on TikTok/Instagram with branded hashtag (#YourBurgerDay) for a chance to win free burgers—incentivizes social amplification
- Bundle Upsells: Don't just discount the burger—create combo deals (burger + drink + fries for set price, or dessert add-on) to protect margins while maintaining perceived value
- Partnership with Delivery Platforms: Exclusive co-op deals with DoorDash/Uber Eats (e.g., "$X off $25+ burger orders") to capture delivery-first customers and cross-promote
- Grassroots Giveback: Donate free double cheeseburgers to local shelters/food banks in your area—tie into CSR messaging and earn local press/social goodwill
Social angles5
- Double the Cheese, Double the Joy 🧀 Get your fix on National Double Cheeseburger Day (Sept 15) with [DEAL]. App only. #DoubleCheeseBurgerDay #BurgerSeason
- Two patties. Two slices of cheese. Zero regrets. Celebrate America's favorite burger TODAY with [X% OFF / FREE with $1+ order]. 🍔 Link in bio #CheeseBurgerDay
- Why settle for one when you can have TWO? Double Cheeseburger Day is HERE. Limited time, in-app only. 🔥 #NationalDoubleCheese #BurgerDeals #FoodHoliday
- This is NOT a drill: [BRAND] Double Cheeseburger for [PRICE] TODAY ONLY. Don't sleep on this deal 🍔⚡ #CheeseBurgerDay #FoodDeals
- Cheesy, savory, unforgettable. It's Double Cheeseburger Day—your favorite day of the year? 😋 Grab yours: [PROMO] #BurgerLovers #FoodTwitter #DealAlert
Ad copy starters5
“$0.50 Double Cheeseburger. Yes, you read that right. App only, Sept 15. | McDonald's inspired”
“Free Double Cheeseburger with $1+ order. No coupon needed—just loyalty. Get the app. | Dairy Queen-style”
“Two beef patties. Two slices of melted cheese. One unforgettable deal. TODAY ONLY. | Premium-casual tone”
“Cheeseburger Day is HERE—and your wallet is saved. Half off at [BRAND]. September 15. | Discount-friendly”
“The double cheeseburger that started it all. Back at an all-time low. [PRICE]. TODAY. | Heritage/nostalgia angle”
Tips4
- DO: Time your biggest discount for the single day itself (Sept 15), but extend multi-day offers slightly before/after to manage operational load—don't overwhelm one location on one day
- DON'T: Bury the promo in tiny fine print or make it hard to redeem—winners are clear, app-based, and require just 1-2 taps to access. Friction kills conversion
- DO: Leverage your loyalty program aggressively—this is a proven lever to drive app growth; make the deal *exclusive* to members or members get the best version
- DON'T: Set price so low it triggers supplier/franchise pushback or operational chaos—balance ultra-competitive pricing with multi-item bundles to protect margin (see Burger King extending promo over 4 days)
National Double Cheeseburger Day was made to celebrate the birth of the double cheeseburger, and by extension the cheeseburger itself.
While it may seem the most natural thing in the world to add cheese to a hamburger these days, originally a hamburger was a very simple affair. Simply meat, bread and condiments were pretty much all that a hamburger had going for it.
The first person who is said to have created the cheeseburger was Lionel Sternberger in Pasadena, California.
The story goes that Lionel created it while working at his father’s sandwich shop in 1926 when he was only 16 years old. A sizzling piece of hamburger seemed to be just begging for something a little extra, and so a piece of cheese was added to see what came out.
What came out, obviously, was magic. It wasn’t long before someone realized that a single sizzling patty of hamburger topped with melting cheese wasn’t the best thing in life, not when you could have two sizzling patties of hamburger topped with melting cheese!
The birth of the double cheeseburger was as inevitable as the cheeseburger itself, and National Double Cheeseburger Day celebrates it all!
Eat a Double Cheeseburger
Well, start off that National Double Cheeseburger Day by having a Double Cheeseburger obviously! There’s no reason you can’t enjoy them for breakfast, lunch, and dinner. Well, aside from a little concern about an expanding waistline, but who has time to worry about things like that? Making cheeseburgers at home is pretty easy. Or head out to a restaurant that might offer a discount for National Double Cheeseburger Day. Many restaurants have various discounts on the day (or throughout the month) offering deals on this delicious sandwich. In the past, some McDonald’s restaurants (particularly in the US) have been known to offer cheeseburgers for an extra low price in honor of the day.
Share a Double Cheeseburger
What could be better than sharing this fun day with friends, family or coworkers? Even if it isn’t realistic to share an actual cheeseburger with someone (because most people want to keep them to themselves!), it certainly would mean a lot to remind them of the day and get them one of their own. Whether sharing or not, enjoying a double cheeseburger with a loved one is a perfect way to celebrate the day. Learn Some Fun Facts About CheeseburgersWho knew that some people believe the cheeseburger was actually invented in Denver, Colorado in the USA,? Get into the spirit of National Double Cheeseburger Day by learning and sharing these fun pieces of trivia and facts.One of the largest cheeseburgers ever made weighs in at an almost unbelievable 1800 pounds. It was created by Mallie’s Sports Bar in 2017. To make it, the restaurant had to convert a shipping container into an oven so that there would be room to cook the whole thing. Even today, a burger this size can be ordered off of the menu–for a mere $10,000, with a 3-day order ahead policy.Several US cities claim to have invented the cheeseburger, including Denver, Colorado; Louisville, Kentucky; and Pasadena, California (as mentioned above).While a cheeseburger can be made with almost any kind of cheese topping it, according to a survey most Americans actually prefer the most predictable one–American cheese. It melts well and provides a tasty flavor on top of the burger patty.Jimmy Buffett wrote the song “Cheeseburger in Paradise” about a time when he was stuck on a boat in bad weather and only had canned food, making him dream of the day when he could have a cheeseburger again. Now there’s an entire restaurant chain named after this song!
Get Creative with National Double Cheeseburger Day
For those who have a double cheeseburger on most days, this day might be one to take things a step further into the adventurous path! For the truly daring, it might just be time to try a double cheeseburger topped with bacon, lettuce, tomato, and a dollop of chili. Never heard of a chili-double-cheeseburger? Well, National Double Cheeseburger Day is the ideal chance to try one, and that’s just the first step! Let the imagination run wild and mix up the cheeses and toppings that go together to create the perfect, personal hamburger masterpiece! National Double Cheeseburger Day is the best time for it–so get started!