International Day of Pink
This day uses the color pink to raise awareness and fight against bullying, discrimination, homophobia, transphobia, and transmisogyny across the world.
Mobilize your brand as an anti-bullying ally by launching a pink-themed campaign that drives in-store engagement, community events, and social solidarity messaging around the second Wednesday of April.
- Wear Pink, Take a Stand: Show your commitment to anti-bullying by featuring employee/customer pink shirt campaigns and behind-the-scenes solidarity stories
- Host a Community Event: Partner with schools or local organizations to run fundraisers, flash mobs, or educational workshops tied to Day of Pink
- Educational Content Series: Create blog posts, videos, or social media guides on recognizing and preventing bullying in schools and workplaces
- Limited-Edition Pink Merchandise: Launch branded pink apparel or accessories with proceeds supporting anti-bullying nonprofits
International Day of Pink was started in 2007 in Nova Scotia, Canada when two straight high school students saw a gay student being bullied because he was wearing a pink shirt. The two students intervened at the moment, but they also wanted to do more to prevent homophobic and transphobic bullying in their school.
In a stroke of creative genius, these two young men decided to purchase pink shirts and wear them. Not only that, but a few days later they also got almost everyone else at their school to arrive wearing pink, standing in solidarity for anti-bullying. The result was that an entire school took a stand and began working together to prevent bullying of any type, particularly related to homophobia and transphobia.
International Day of Pink campaign has continued to grow. It is now an international anti-bullying campaign that thrives in schools, workplaces, and communities. The International Day of Pink and the conversations, awareness, and acceptance that stem from it are making a real difference in the lives of queer and trans youth. So this is just the day to wear pink, spark some conversations, and inspire acceptance.
Get ready to celebrate International Day of Pink!
Wear a Pink Shirt for the Day
Wearing a pink shirt means more than just a one-day thing, of course! Because it stands as a commitment to allyship that spans the rest of the year through. It’s true that wearing a pink shirt on April 11th is an important first step, though. It shows that people stand together with those who have been bullied, especially with those who have been bullied or harassed in school for their sexual orientation or gender identity.
Get Educated About Bullying
One of the best ways to be supportive of International Day of Pink is to get educated about what bullying is, how to prevent it or what to do if it does happen. Some valuable information can be gained through the Stop Bullying website.
Attend an International Day of Pink Event
Those who are interested in celebrating the International Day of Pink may want to consider joining in with a community event in honor of the day. In fact, many events will be happening all weekend or even all week long in some communities, not just on the day! Different events to participate in might include flash mobs, comedy shows, fundraisers, educational lectures and fun runs and so much more! Other resources available on the Day of Pink website include pins, buttons and much more.
Get an International Day of Pink Tool Kit
If you want to host an event or show your support for International Day of Pink, you can visit the official Day of Pink website (in English or French) to get access to a toolkit that will help you connect. T-shirts can be ordered from the site. Plus, get virtual stickers and GIFS to add to social media content, as well as supportive backgrounds that can be used for video calls. And the printable posters are absolutely adorable as well!
Make an Anti-Bullying Donation
One great way to make a difference in the International Day of Pink cause is to make a donation to charities that help provide support to the anti-bullying cause. Here are some important anti-bullying charities that might be able to use some support: STOMP Out Bullying. The leading anti-bullying non-profit organization in the United States, it’s dedicated to making a culture change among kids and teens.The Trevor Project. Offering counseling help to teens who identify as LGBTQ in the US.Kind Campaign. This non profit organization, along with documentaries, started in 2009 when college students wanted to help others who were bullied.
Become an Ally for Anti-Bullying
Many people don’t think of the fact that the word ally is not only a noun, but it is also a verb. To ally oneself with someone is to be listening and learning about how to care and support people from different backgrounds or places. It is essential to work year-round to stand up not just for others, but with them. It is only with this year-round commitment that the human race can make real progress towards eliminating bullying and discrimination in all communities. For instance, if you see someone in your community being bullied, whether that’s the schoolyard or the office, it’s time to step up and say something. Only by being active and continuing the discussion about bullying can anyone hope to put an end to this harmful practice and help make the world a safer place for everyone in it. International Day of Pink FAQsWhat is International Day of Pink?International Day of Pink is a day when people wear pink shirts to represent support for anti-bullying efforts in schools.[1]When is International Day of Pink?International Day of Pink is observed each year on the second Wednesday of April.[1]What is the International Day of Pink history?This day started in 2007 when two boys in Canada observed another boy being bullied for wearing a pink shirt, so they organized a campaign for the whole school to wear pink shirts the next day.[1]What is the purpose of Pink Shirt Day?Sometimes International Day of Pink is also referred to as Pink Shirt Day, though they are actually both separate events. They are both related to anti-bullying in schools, however International Day of Pink focuses more on anti-LGBTQ+ bullying.[1]What are International Day of Pink activities?Each year the activities for Day of Pink change, however people usually wear pink shirts, listen to lectures, participate in anti-bullying activities and attend events in support of LGBTQ.[1]