Data Privacy Day
In an increasingly interconnected world, safeguarding our digital footprint becomes paramount. Cherishing personal information ensures trust, security, and peace of mind for all.
Position your data security, privacy compliance, or cybersecurity solutions as essential trust-builders on a globally recognized awareness day.
- '5 Data Privacy Myths Debunked' — educational content that drives traffic and establishes thought leadership
- Free privacy audit or security checklist download to capture leads from privacy-conscious professionals
- Customer success story: How [Company] helped clients achieve GDPR/compliance peace of mind
- Behind-the-scenes: Our team's top data protection practices (humanize your brand's commitment to privacy)
Notable campaigns1
- Apple (2019): Launched high-profile privacy billboard campaign at CES 2019 stating 'what happens on your iPhone, stays on your iPhone' and 'Privacy. That's iPhone' ad campaign emphasizing user protection and privacy-first positioning
Social angles6
- Your data is yours. On #DataPrivacyDay, take back control. We show you how: [link to privacy guide] #PrivacyAware #YourDataMatters
- 87% of people don't read privacy policies. Spoiler: they're important. Here's what you need to know in 60 seconds. [explainer video] #DataPrivacyDay #Privacy101
- This #DataPrivacyDay, we asked our privacy team what they do to protect YOUR data. Their answers might surprise you [thread] #PrivacyMatters #TrustMatters
- Your phone, apps, and browser track A LOT. On January 28, take one small action to reclaim privacy. Here's our checklist: [link] #PrivacyAware #DataPrivacyDay
- Privacy isn't a feature. It's a right. Here's how we're protecting yours. [explainer] #DataPrivacyDay #PrivacyFirst #Cybersecurity
- Q: Who owns your data? A: YOU do. But do you know what companies are collecting? Let's change that. #PrivacyAware #DataPrivacyDay #YourDataMatters
Ad copy starters6
“Your data is your business. Protecting it is ours. — Learn how [brand] keeps your privacy first”
“Privacy isn't a checkbox. It's a commitment. See how we're protecting your data.”
“What happens on your account stays on your account. — [Brand] privacy guarantee”
“Trust is built on transparency. Here's what we're doing to protect YOUR data [link]”
“87% of consumers don't understand their privacy. We're changing that. #PrivacyAware”
“Privacy matters. Let's talk about yours. [CTA to privacy resources]”
Tips4
- Don't oversell compliance — frame privacy as customer empowerment and trust-building, not just legal obligation
- Pair educational content with concrete actions: Don't just tell people why privacy matters, give them a simple step (password reset, privacy setting audit, etc.)
- Showcase YOUR brand's privacy practices & commitments transparently; avoid vague corporate-speak — specific examples build credibility
- Extend the conversation beyond January 28 — position Data Privacy Day as a kickoff to ongoing education, not a one-day stunt
Also sometimes going under the name Data Protection Day (particularly in Europe), this day came about by a decision that was made in April 2006 and officially declared by the Council of Europe at their gathering known as “Convention 108”.
The motivation behind the day was to raise awareness and promote best practices to protect people’s privacy and personal information.
Data Protection Day was first celebrated in Europe in 2007 as an international event that occurs annually.
Two years later, in 2009, the day was approved by the United States House of Representatives with a unanimous vote, officially declaring National Data Privacy Day, and it passed in the Senate two days later.
In addition to nations and governments who recognize the day, many businesses and organizations have also gotten on board with standing with and celebrating National Data Privacy Day.
A few of these include organizations like Carnegie Mellon University, the Federal Trade Commission (FTC), the Anti-Phishing Working Group, the Privacy Commissioner of Canada and many others.
With so much at risk through nefarious websites that engage in data trading as well as those who deliberately steal information, it’s important that folks are aware of the ways they need to be protecting themselves with software as well as just good practices.
Celebrating National Data Privacy Day each year in January is a great way to begin with an action plan to keep data protected and safe so it’s possible to rest a bit easier for the remainder of the year!
Get Educated About Data Privacy
One of the most important ways to celebrate National Data Privacy Day would be to learn a little bit and make sure that knowledge about protection is up to date, because things tend to change rapidly in the online world! Check out some blogs or listen to some podcasts that offer sound advice for those who want to stay knowledgeable about data privacy. Among many available options, the US government’s Federal Trade Commission (FTC) offers a number of articles on its blog.
Engage in Data Privacy Practices
It’s easy to get lazy about accepting data cookies without really thinking about what it might mean. A simple and easy way to celebrate National Data Privacy Day might be to make a regular practice of clearing out those cookies. This not only removes junk ads from devices and computers, but also provides protection from hackers. In addition, be sure computers are protected from malware by installing and using a high quality firewall software with antivirus protection. Some free options can be found online, however a paid subscription is often more trustworthy and kept up to date.