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National Craft Month

Exploring the joy of making something unique, where imagination and creativity intertwine to form incredible home-made wonders.

Art & CraftsHobbies & Activities65
Marketing angleinferred

Drive March sales of craft supplies, DIY kits, and handmade goods by positioning crafting as a family bonding activity and creative outlet for all skill levels.

Relevance 65medium intent
  • Share customer craft creations on social media with branded hashtags to build community engagement
  • Launch 'beginner-friendly craft kit' bundles targeting parents looking to unplug kids from screens
  • Partner with local artisans and craft markets for in-store events and pop-ups celebrating handmade goods
  • Create tutorial content (blog, video, email) featuring easy DIY projects using your products

History

Craft month was created back in 1994 by the Craft and Hobby Association, which now goes by the name Association for Creative Industries. Intended to help everyone rediscover the joy of crafting, its a month that’s all about learning new crafts, finding a new favorite handy hobby or perhaps revisiting a hobby you used to love back in the day.

In this month, crafters get together and get their hand’s dirty sticking, sewing, knitting, cutting, pasting, coloring, painting – and they are sure to tell you that there are very few better ways to explore your creativity that just letting loose and making whatever your heart tells you to.

But while this event has come to us in recent decades, the background of crafts has a lively story that some historians date back to prehistoric times! Unique objects would be fashioned from wood, stone and bones, from utinsels and functional objects to items that seems to have been fashioned and enjoyed simply for aesthetic purposes.

National Craft Month is the perfect time to enjoy modern crafts as well as learning more about the ancient history of crafting that follows culture and history.


How to celebrate

Start Crafting

This is a great opportunity to start up a new hobby, tell your friends and family about one that you already have, or even introduce your kids to something crafty.

Get the Kids Involved

If you do have kids, get them off their game consoles and the TV by letting them get messy with glue, glitter, pipe cleaners, colored paper – make sure you stick the masterpieces up on the fridge!

Make Crafts as Gifts

Even if you don’t think you are especially artistic, there’s never any harm in giving things a go. Maybe this month, instead of buying cards for birthdays or anniversaries, channel your inner artist and make some of your own. Making your own gifts to give to friends and family is a great idea too – and always appreciated. Remember – it’s the thought that counts!

Support Local Crafters

If you don’t really fancy getting crafty yourself, you could always visit your local craft markets and pick up some beautiful handmade items from local traders. Jewelry, knitwear, cards, decorations, scrapbooking equipment, sculptures, materials, customized shoes, hand-stitched clothing, homemade baked goods – there’s always something for everyone.

Share Craft Month with Others

Be sure to share your crafty creations on social media so all craft fans can take a look at your handiwork!