National Crab Meat Day
Tossed into a creamy pasta or sprinkled on a crisp salad, this ocean treasure adds a burst of flavor that's hard to resist.
Drive March seafood sales and restaurant traffic by positioning crab meat as a premium, versatile ingredient worthy of celebration and indulgence.
- Share gourmet crab recipes (pasta, salads, appetizers) to inspire home cooking and ingredient purchases
- Partner with seafood retailers and restaurants to feature crab specials and limited-time menu items
- Highlight the global culinary heritage of crab across cuisines to appeal to adventurous food enthusiasts
- User-generated content campaign: #CrabMeatDay featuring customer photos of their crab dishes
Crab meat is a delicacy all over the face of the earth, and for this reason connoisseurs of delicious food have been celebrating the meat for decades, in many places, making it silly to assume a single origin for National Crab Meat Day.
It is a testament to the hardiness of these crustaceans that they thrive in every single ocean of the world, as well as living on land in many places. For this reason the crab is widely considered the most popular crustacean for consumption in many cuisines, from the exotic locales to the more mundane.
Because crab meat is widely available due to the ubiquity of the creatures on the coast line, it is very likely that feasting on crab meat is a prehistoric delicacy, back in the days when men were much more eager to smash open their food for quick, brutal consumption.
Even today many people enjoy allowing their inner savage out as they smash open the massive legs of the king crab with the complimentary mallet. The most widely used varieties of crab include the brown, red swimming and blue swimming crabs.