National Corn Dog Day
Get ready to enjoy a delicious snack on a stick! This crispy and savory treat will make your taste buds dance with joy.
Drive foot traffic and impulse purchases at QSR chains and food vendors by promoting limited-time corn dog deals tied to March Madness excitement.
- Sonic 50¢ corn dog flash sale—game day fuel for March Madness fans
- DIY corn dog kits: frozen, gourmet, and bratwurst options for at-home tournament viewing
- Corporate lunch perks: partner with food trucks to deliver corn dogs to office break rooms
- Wienerschnitzel's 2-for-$1 deal countdown—nostalgia meets sports season savings
Notable campaigns4
- Sonic Drive-In (2025–2026): Offers 99-cent and 50-cent corn dog deals on National Corn Dog Day (March 2026: $0.99 deal March 20-22) and Halloween; promotes via app-only exclusive offers and full-day in-store promotions at participating locations nationwide.
- Wienerschnitzel (ongoing): Runs National Corn Dog Day promotion offering two corn dogs for $1 (normally $1.49 each); available at California-based chain with locations in 10 states and Guam since 1965.
- Foster Farms (ongoing sponsorship): Official corporate sponsor of National Corn Dog Day (along with PBR and Jones Soda); leverages event to promote brand visibility and association with the 30+ year celebration across US states, DC, and internationally.
- Monogram Foods (ongoing): Memphis-based largest producer of retail private label corn dogs in US; promotes National Corn Dog Day (March 18) via owned media, highlighting King Cotton brand and 1.5M corn dogs produced daily at Bristol, IN facility.
Campaign ideas7
- Tiered Pricing Campaign: Offer escalating discounts throughout the day (e.g. $0.99 breakfast promotion, $0.50 lunch special, limited combo bundles evening)—drive frequency and daypart traffic
- March Madness Watch Party Bundle: Package corn dogs + tater tots + beer/soda with viewing guides for bars, offices, and sports venues; tie to NCAA tournament excitement
- UGC Hashtag Challenge: Encourage customers to post their 'corniest' corn dog moment (#NationalCornDogDay) or game-day tradition on Instagram/TikTok; feature best submissions on brand channels
- Partner with Local Sports Bars & Venues: Co-promote special pricing and team-themed corn dog bundles at sports bars, college bars, and restaurant chains to capture game-day audiences
- Loyalty App Push: Exclusive app-only deals or double rewards points on National Corn Dog Day to drive mobile adoption and repeat visits
- Combo Meal Promotion: Bundle corn dogs with sides (tots, fries, onion rings) at discounted prices; incentivize larger basket size and cross-sell
- College Campus Takeover: Partner with campus dining/student orgs to run pop-up corn dog stands on game days; engage younger audience and drive trial
Social angles6
- Game day fuel 🏀 Grab your corn dogs before tipoff! #NationalCornDogDay #MarchMadness
- Crispy on the outside, all-American on the inside. This is how we celebrate. 🌽🌭 #CornDogDay
- Fair nostalgia meets game day vibes. What's your corn dog tradition? Drop a photo! #NationalCornDogDay #CornDogMemories
- From the fair to your plate. Golden, fried, unstoppable. Just like your team. 🏆 #CornDogDay #GameDayEats
- Tater tots + corn dogs + cold drinks = Saturday energy ✅ #NationalCornDogDay #CornDogLife
- Your March Madness bracket doesn't stand a chance against our prices. 50¢ corn dogs. All day. 🔥 #DontSleep #NationalCornDogDay
Ad copy starters5
“Golden, crispy, and just 99¢. National Corn Dog Day is here. Grab yours before they're gone.”
“Your March Madness bracket needs snacks. Our corn dogs are undefeated. $0.50 all day Saturday.”
“Fair food + game day fever. This is what American Saturdays are made of. Limited time only.”
“Tater tots? Check. Cold drinks? Check. 50¢ corn dogs? Absolutely. Let's go. #NationalCornDogDay”
“From 1992 to now—corn dogs remain undefeated. Celebrate with us. Special pricing starts now.”
Tips3
- DO: Tie the promotion to NCAA March Madness timing—National Corn Dog Day falls on the first Saturday of the tournament. Lean hard into game-day culture, watch parties, and casual gatherings to drive context-relevant traffic. DON'T: Ignore the basketball tie-in or market corn dogs in isolation—the observance was *created* to pair both traditions, so campaigns without that angle miss the core audience motivation.
- DO: Use scarcity + timing to create urgency. Limited-time deals ($0.50/$0.99) and single-day promos drive same-day traffic. DON'T: Assume people know the date or promotion exists—announce heavily across email, app, and paid social 3–7 days prior. Sonic data shows app-only offers dramatically increase mobile adoption.
- DO: Bundle corn dogs with complementary items (tater tots, drinks, sides) to increase average order value and prevent customers from buying just one $0.50 item and leaving. DON'T: Run deep discounts without bundling or cross-sell strategy—margin erosion isn't worth the traffic.
This American treat has an interesting and multicultural history. Corn Dogs can trace their heritage from the sausage makers of Germany and, by extension, those who immigrated to Texas in the United States.
While the state certainly comes with more than its share of hot weather, the Germans who immigrated there weren’t intimidated. They moved there and set up business to sell their sausages.
As it turns out, those German Texans apparently found that their sausages were not well received. Because of this, they decided to be innovative, dipping the sausages in a distinctly American breading (cornbread) and frying them.
The first corn dog on record was documented in 1927, when a patent was submitted to the US Patent Office describing the process of making corn dogs in this way:
I have discovered that articles of food such, for instance, as wieners, boiled ham, hard-boiled eggs, cheese, sliced peaches, pineapples, bananas and like fruit, and cherries, dates, figs, strawberries, etc., when impaled on sticks and dipped in batter, which includes in its ingredients a self-rising flour, and then deep-fried in a vegetable oil at a temperature of about 390 °F [200 °C], the resultant food product on a stick for a handle is a clean, wholesome and tasty refreshment.
Since then, corn dogs have become incredibly popular, especially at events like fairs and county festivals. In addition, they have found a place in everything from school lunches to being served on military vessels like the USS George Washington.
And, of course, frozen versions of the corn dog (on a stick or in bite-sized mini form) can be purchased frozen at the grocery store and then heated up at home. It just goes to show there’s no wrong place to eat a Corn Dog!
In celebration of this simple yet satisfying treat, a Corn Dog Celebration was inaugurated in the United States in 1992. Beginning in Corvallis, Oregon, the first one was a simple gathering of a few folks who wanted to eat corn dogs and watch basketball.
The event grew bigger the following year when it expanded to other cities and included tater tots and beer. Eventually corporate sponsorships came through for the event (Foster Farms, an American foods company, and Jones Soda).
In 2008, the event peaked with nearly 5000 different parties on five continents, including one in Antarctica! Since then, the hype isn’t always quite as high, but this is still certainly a day worth celebrating.
Eat a Corn Dog (Or Several!)
National Corn Dog Day is a day to finally go out and get yourself your Corn Dog fix, whether buying them frozen in the store and throwing them in the oven, or heading out to a local county fair and buying one straight from a vendor. Some people may even want to expand their horizons by trying a cornbrat, which is a bratwurst deep-fried in cornbread, which is basically just a gourmet corn dog–only a bit more substantial. Yum!
Get a Special Deal at Sonic Restaurants
One of the largest corn dog serving chains in the US, with locations in 44 out of the 50 states (and looking to expand internationally in the near future), Sonic typically offers a special for the day, such as 50 cent corn dogs (normally $1.29). Wienerschnitzel is a California based chain that has stores in 10 states and Guam. They have been serving corn dogs since 1965 and have often delighted customers by offering two corn dogs for $1 in honor of National Corn Dog Day (normally $1.49 each). Other chains and individual restaurants that serve this delicious treat often give special customer discounts in honor of National Corn Dog Day. If a Sonic or Wienerschnitzel isn’t nearby, it’s worth asking at local restaurants to find out which ones have a special offer.
Share Corn Dogs at Work
Those who work in a large corporation may be able to get their company to make plans in advance to sponsor a corn dog food truck to come to the premises for a special lunch. For smaller employers, grabbing some frozen corn dogs from a bulk grocery store and serving them to employees is a fun and rather inexpensive way to build rapport with staff.
Join A National Corn Dog Day Celebration or Festival
Folks in Oregon started it, so that would be the ideal place to celebrate the day! But various cities throughout the US and the rest of the world have also now joined in. Check out local community listings to find one nearby. If there isn’t one? Consider getting one started!