Colic Awareness Month
Affecting approximately 20% of babies, or 1 in 5, infant colic is a medical condition that many new parents are not prepared for. Starting in the first few weeks of life, colic causes intense crying, often for many hours in the evening, which can take a toll on parents who...
Position colic relief products and parental support services as essential resources during March awareness month to reach stressed new parents actively seeking solutions.
- Share expert tips for soothing colicky babies and managing parental stress
- Feature real parent testimonials about colic relief products and support services
- Promote free helpline resources and community support networks for overwhelmed parents
- Educational content on colic symptoms, causes, and evidence-based relief methods
The inaugural campaign for Colic Awareness Month took place in 2017 when it was established through a partnership between Cry-Sis, a parenting charity in the UK, along with Infacol, which is a company that makes colic relief drops.
The hope is that this event will help improve knowledge and support for parents of infants who have colic.
Support a Friend with a Colicky Baby
Although colic can strike at any time of day, it is most common in the evenings. Those who have a friend or family member with a colicky baby might volunteer to come over and be a baby holder for a while. Sometimes the parent’s nerves are frazzled but a fresh pair of hands (and ears!) can handle the stress of a crying baby better. Give mom and dad a break so they can rest, take a shower, or do whatever they need to be prepared to take care of the baby for the long haul.
Contact the Cry-Sis Helpline
The charitable organization that founded Colic Awareness Month continues to offer support for overwhelmed parents in the UK. Visit the organization’s website for information and advice, or call the phone line any day of the week from 9 am to 10 pm UK time. Those who are located in the United States or other places around the world can get help and advice for a colicky infant through the Fussy Baby Network Warmline at the Erikson Institute in Chicago. The “warmline” is open M-F 9am-5pm central time, but parents are invited to leave a message and their call will be returned the following day.