Classic Brugge-De Panne
Voorjaarsklassieker over de kustvlakte met de mannenkoers op 25 maart en de vrouwenkoers op 26 maart, finish aan de kust in De Panne.
Leverage a prestigious European cycling classic (March 25-26) to reach sports enthusiasts and drive tourism/sponsorship activation in coastal Belgium.
- Spring cycling season kicks off: partner with bike brands and travel operators for race-day coverage
- Women's cycling gains spotlight: celebrate the women's race (March 26) with inclusive sports marketing
- Coastal destination marketing: tie De Panne tourism packages to race weekend travel bundles
- Sponsorship visibility: automotive and tech brands activate around the men's and women's peloton
The 2026 Tour of Bruges (formerly Classic Brugge–De Panne) was a road cycling one-day race that took place on 25 March in Belgium, marking the 50th edition. In 2026, it was renamed the Ronde van Brugge, with the route now focusing on the tourist hotspot of Bruges, mixing the old city centre with the cobblestone roads surrounding urban Bruges. The event is now raced over two days with a men's race on Wednesday and a women's race on Thursday. [ "50th edition of the historic event; rebranded as Ronde van Brugge with new route centred on Bruges", "UCI WorldTour one-day race for both men and women, attracting global professional cyclists and fans", "Flat course (202.5km men's; ~143km women's) designed for sprinters; 5.4km of cobblestones (men) including only pavé section through Damme", "Race entirely within West Flanders province; starts and finishes in Bruges (changed from De Panne finish due to infrastructure constraints)", "Festive atmosphere with live spectating along the route and global television/streaming coverage", "Peloton features world-class sprinters; men's 2026 contenders included Jasper Philipsen, Dylan Groenewegen, and Sebastián Molano" ]
Wednesday 25 March
Men's Ronde van Brugge – 202.5km. Two large loops through West Flanders (southern loop via Torhout, Wingene, Beernem; northern loop via Damme with 5.4km cobbles). Finish on wide avenue outside Bruges city centre for bunch sprint.
Thursday 26 March
Women's Ronde van Brugge – ~143km. Similar route structure with 3.6km of cobblestones. Two finishing circuits in and around Bruges; sprint expected near Ezelpoort.