National Chocolate Covered Anything Day
Indulge in a chocolate fountain or fondue to dunk any treats you fancy or drizzle your favorite desserts in delicious sauce and syrup.
Drive December indulgence sales by positioning chocolate-covered treats as the ultimate gift and celebration centerpiece for holiday entertaining and self-care.
- Chocolate Fountain DIY: Budget-friendly setup guide + topping ideas for home entertaining
- Hot vs. Cold: Viral chocolate syrup drizzle videos (ice cream, desserts, fruit)
- Gift-Ready Chocolate Covered Anything: Premium gift boxes and gourmet pairing suggestions
- Dessert Mashup Challenge: Chocolate-cover your favorite treat and share on social
Notable campaigns5
- Bixby Chocolate (2025): Free bag promotion on December 16—customers received complimentary chocolate-covered treats with purchase on National Chocolate Covered Anything Day.
- Max Brenner (2017): Free chocolate drizzle on virtually anything (ice cream, T-shirts, fidget spinners) on World Chocolate Day (July 7, 2017), Australia locations.
- Cadbury (2019): 3D-printed chocolate experience at Myer Chadstone, Melbourne—Dairy Milk 3D-printer allowing shoppers to print custom chocolate charms on World Chocolate Day (July 2019).
- Godiva (Ongoing): Seasonal limited-edition collections and exclusive holiday assortments positioned as coveted seasonal gifts, leveraging premium packaging refreshes.
- See's Candies (Annual): Expected to offer special dipping stations and discounted chocolate-covered assortments during National Chocolate Covered Anything Day celebrations.
Campaign ideas8
- Host a DIY chocolate-dipping station pop-up in-store or online—let customers design their own chocolate combinations with unusual items (bacon, popcorn, cookies, spicy snacks). Encourage photos for social media.
- Run a #ChocolateCoveredAnythingChallenge contest: followers share creative dipping ideas or finished photos; offer discounts or free chocolate for best entries.
- Create limited-edition 'dipped collections' featuring unexpected pairings (chili + dark chocolate pretzel, sea salt + white chocolate berry mix). Position as exclusive to Dec 16.
- Partner with complementary brands (snack, beverage, craft) for bundled promotions: 'Dip Kit' boxes with chocolate, dippable items, and pairing guides.
- Offer 'dipping party kits' for bulk orders—include melted chocolate, assorted dippable foods, how-to guide, and hashtag for user-generated content.
- Email campaign with subject line 'The Ultimate Dipping Day' sent Dec 15—tease day-of flash sale, free shipping, or exclusive recipe guides.
- In-store promotion: setup simple chocolate fountain stations; customers can dip in-store, buy what they love, pay per item or bundled.
- TikTok/Reels series: 'Dip or Nope'—short clips showing wild/funny dipping combos, driving engagement and curiosity around the day.
Social angles6
- If you could cover ANYTHING in chocolate, what would it be? Drop your wildest dipping ideas below! 🍫✨ #ChocolateCoveredAnythingDay
- Some say it's weird. We say it's wonderful. Who's team chocolate-covered bacon? #ChocolateCoveredAnythingDay #SweetAndSalty
- Forget guilty pleasures—today, EVERYTHING is fair game for chocolate. Get weird with it. 🍫🍓🥒 #ChocolateCoveredAnythingDay
- This Dec 16, we're bringing back the chaos. Chocolate. Anything. Everything. Tag someone you'd dip with. 😎🍫 #ChocolateCoveredAnythingDay
- POV: You have permission to dip your snack obsession in premium chocolate. No judgment. All flavor. 💯 #ChocolateCoveredAnythingDay
- The only rule on Chocolate Covered Anything Day? There are no rules. What's your most adventurous dip? 🎨🍫 #ChocolateCoveredAnythingDay
Ad copy starters5
“Chocolate. Pretzels. Bacon. Pickles(?). Dec 16 is your permission slip. Shop now →”
“We dare you to dip it. Chocolate Covered Anything Day arrives Dec 16. Limited time, unlimited ideas.”
“Strawberry, pretzel, or hot sauce chip? Your dream dip combo is waiting. Celebrate Dec 16 with us.”
“This Wednesday, chocolate meets chaos. Grab our dipping kits while they last.”
“Your wildest chocolate fantasy just got legal. Dec 16. Dip responsibly. 🍫”
Tips4
- DO highlight the 'permission to be creative' angle—this day thrives on playfulness and rule-breaking. DON'T be too serious or preachy about health.
- DO use user-generated content aggressively—people LOVE sharing wild dipping combos. Repost customer creations & tag them. DON'T keep campaigns one-directional.
- DO time your email blast for Dec 14–15 (pre-day) to drive anticipation & Day-of sales; late bloomers still shop last minute. DON'T miss the window.
- DO create clear call-to-actions (CTAs) around bundled kits, flash sales, or limited inventory—scarcity drives urgency on seasonal moments.
Everyone knows and loves the dark and sweet bricks called chocolate, we even melt it down and put on our ice cream! When was this delectable treat created? The history of chocolate begins in Mesoamerica. Fermented beverages made from chocolate date back to 1900 BC. The Aztecs believed that cacao seeds were the gift of Quetzalcoatl, the god of wisdom, and the seeds once had so much value that they were used as a form of currency.
After chocolate’s arrival in Europe from oversea expeditions in the sixteenth century, sugar was added to it and it became popular throughout all of Europe, first among the ruling classes of the European societies, and then among the common people. Jose de Acosta, a Spanish missionary who lived in Peru and then Mexico in the later 16th century, described its use more generally.
Chocolate Covered Everything Day was started by chocolate lovers who insist that just about anything will taste better when covered in this rich, sweet treat!
Enjoy a Chocolate Fountain
Go out and find an affordable mini chocolate fountain, and then we buy whatever goes with liquid chocolate. Take it home, set it up, and then enjoy the chocolate covered foods in the comfort of home. From fruit to cake pieces, marshmallows to cookies, the options for chocolate fountains are almost endless!
Make Some Chocolate Covered Desserts
There are lots of great chocolate desserts you can make on this day as well! We all deserve a treat now and again, and what better sweet treat than a chocolate-based dessert? From sticky toffee pudding to dark chocolate fondant, we take a look at the best desserts for chocolate lovers. Let’s start with a Chocolate Sticky Toffee Pudding. This is a delicious traditional English dessert with a chocolate twist. When done correctly, sticky toffee features a rich moist sponge cake that is topped in a thick and indulgent toffee sauce. It is served with a scoop of vanilla ice cream. The coolness of the ice cream against the warmth of the toffee is an exquisite combination.And why not take to up a notch and celebrate this day by covering this dessert in a delightful layer of chocolate? There are plenty of other recipes that you can try on National Chocolate Covered Anything Day too!
Combine Hot and Cold
We can also celebrate by buying chocolate syrup, heating it up in a bowl and have a bowl of ice cream with a hot chocolate syrup topping. Hot fudge is delicious for topping all sorts of frozen desserts like frozen bananas or popsicles.
Cover Everything in Chocolate
All in all, if you are a lover of chocolate sweets, you can rest assured that you will be more than happy with celebrating this day! Get creative with what to cover in chocolate: Chocolate covered crisp strips of bacon? Sure. Chocolate dipped Oreos? Yum. Chocolate drenched coffee beans? Yes, please!
Support a Local Chocolate Shop
Aside from making your own desserts, National Chocolate Covered Anything Day presents you with a good opportunity to support a local chocolatier. With the increase in the production of commercial chocolate, a lot of people overlook just how delicate and difficult the art of making chocolate can be! So, why not support your local chocolatier and let them know that you are amazed by their incredible work?