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National Chicken Soup for the Soul Day

Get ready to feel uplifted and inspired by heartwarming stories that make you laugh, cry, and appreciate the little things in life.

Attitudes & EmotionsBooks & LiteratureMental HealthSoup62
Marketing angleinferred

Leverage the Chicken Soup for the Soul brand's 30-year legacy of inspirational storytelling to drive book sales, soup product tie-ins, and wellness/self-care messaging in November.

Relevance 62medium intent
  • Share heartwarming reader stories on social media with #ChickenSoupForTheSoul to drive engagement and book discovery
  • Partner with food brands to bundle soup products with book recommendations for cozy season gifting
  • Create 'Acts of Kindness' campaign encouraging customers to gift books or homemade soup to neighbors, positioning your brand as community-focused
  • Host virtual or in-store book club events featuring Chicken Soup for the Soul titles to build loyalty and dwell time

History

In 1993 two motivational speakers came together to share the stories they had collected from their audience members. Collections of stories that shared uplifting, enlightening moments of human behavior, moments that demonstrate that in spite of the dark news constantly coming from the internet and TV, there is a hearty helping of good in everyone. Simple acts of kindness that seem inconsequential to the person doing it can have a massive impact on the person receiving it.

From that first edition the book series has exploded in popularity, and over the following 24 years, 200 different titles under that theme have been published. One of the most popular and prolific series of all time, new editions continue to be published for every possible theme. Including Chicken Soup For The Teenage Soul, Chicken Soup For The Pet Lover’s Soul among dozens of others. Additionally, that have produced a line of foods, including sauces, soups, and prepared foods all under their title.

So this is where it all started for National Chicken Soup for the Soul Day! The authors have said that the day is about celebrating: “who you are, where you’ve been, where you’re going, and who you will be thankful to when you get there!”


How to celebrate

Read a Chicken Soup for the Soul Book

Begin by picking up a copy of Chicken Soup For The Soul that suits your particular soul, be it the teenage soul, the African-American soul, the Sister’s Soutl, the Caregiver’s soul, or whichever suits who you are. You should be able to pick up one of the books from the series at a local library or online. The books are filled with lots of heartwarming tales and stories that will inspire you to live your dreams. The stories demonstrate all of the great qualities that we share as humans, including faith, generosity, forgiveness, grace, and compassion. It does not matter who you are or where you come from; these books help to connect people and encourage us to look at life from a different perspective.

Enjoy Some Chicken Soup

Of course, you can go down the literal route when it comes to celebrating National Chicken Soup for the Soul Day. After all, who doesn’t love a good old bowl of chicken soup? If this is something that you have never made before or you want to try out a new recipe for the occasion, you are going to find plenty online. You can make yourself some warm and comforting chicken soup, snuggle under your duvet, and read one of the inspiring and incredible stories from the Chicken Soup for the Soul series. It doesn’t get much better than that, does it?

Do a Good Deed for Someone Else

Or you can consider bringing Chicken Soup, and do small good deeds for those around you. Who knows, you may just be the light in another person’s life. This event is all about making the world a better place that can help anyone feel good!