National Chicken Month
Fry it, roast it, stick it in a soup…pick your favorite way to eat chicken, and have fun trying out new recipes for this versatile and tasty bird.
Drive September chicken sales and restaurant traffic by positioning chicken as a versatile, nutritious, and culturally diverse protein through recipe inspiration and industry-backed messaging.
- 7 Global Chicken Dishes to Try This September—from Thai to Southern Fried
- Quick Weeknight Chicken Recipes: One Protein, Seven Different Dinners
- Behind the Bird: Fun Chicken Facts + Why Chicken is America's #1 Protein
- Restaurant Spotlight: Where to Find the Best Chicken Dishes Near You This Month
Campaign ideas8
- Partner with food/lifestyle influencers to create chicken recipe content—easy weeknight dinners, meal prep, trending dishes (e.g., spicy or global flavors). Use #NationalChickenMonth to tie content.
- Launch a limited-time promotional bundle or discount tied to National Chicken Month; emphasize value and versatility (rotisserie, tenders, nuggets, wings). Email existing customers early.
- Host an in-store or in-app 'Chicken Celebration' event—demos, tastings, or recipe cards. QR codes linking to cooking tutorials or coupons drive engagement and foot traffic.
- Run a social media contest: 'Show us your chicken dish' UGC campaign. Prize: gift cards, merch, or free meals. Low-cost, high engagement, builds community.
- Sponsor or collaborate with a food festival, sports event (football is peak season), or local fair during September. Set up a branded booth or sampling station.
- Create an organic/sustainable angle if applicable (Farmer Focus model): highlight family farms, traceability, humane practices. B2B or B2C messaging about responsible sourcing.
- Partner with complementary brands (side dishes, sauces, beverages) for co-op advertising. Share media costs and audience reach.
- Launch a 'Chicken vs. Other Proteins' playful campaign on social—tongue-in-cheek messaging about why chicken wins on taste, health, value, and versatility.
Social angles6
- 🍗 September is here and so is #NationalChickenMonth! 30 days to celebrate America's favorite protein. Share your go-to chicken recipe with us. #ChickenMonth #FoodLover
- From crispy to juicy, from wings to tenders—there's a chicken dish for everyone. What's your favorite way to cook chicken? #NationalChickenMonth #RecipeInspo
- Did you know? Chicken is packed with protein, versatile, and delicious. This #NationalChickenMonth, we're celebrating why it deserves a spot on your table. #HealthyEating #September
- Time to cluck yeah! 🐔 Share your best chicken moment—cooking, eating, enjoying with family. Tag us in #NationalChickenMonth posts for a chance to win!
- Plot twist: Your favorite protein is also the most sustainable. Learn about responsible chicken farming & transparency this #NationalChickenMonth. #SustainableFood #FarmToTable
- Chicken isn't just dinner—it's a blank canvas. Spicy? Mild? Asian-inspired? Global? Tell us how you elevate your chicken game. #NationalChickenMonth #CookingChallenge
Ad copy starters6
“30 Days. Endless Chicken Possibilities. Celebrate #NationalChickenMonth with us—and save big.”
“From Backyard BBQ to Weeknight Hero. Chicken Does It All. #NationalChickenMonth Special: [X% off or deal].”
“Protein. Versatility. Flavor. This September, we're serving up the reasons why chicken wins.”
“Your favorite dish starts here. Limited-time National Chicken Month bundle—[benefit/price].”
“Craving change? Try something new with chicken. This month, [new item or flavor] debuts—exclusively.”
“The Bird That Does It All. September Specials on [fresh/prepared chicken products]. Shop now.”
Tips4
- DO: Lean into versatility. Highlight chicken's fit across cuisines, dietary preferences (high-protein, keto, etc.) and cooking styles. Show variety to appeal to broader audiences.
- DON'T: Ignore value—September is often back-to-school/budget season. Pair messaging with promotions (bundles, loyalty rewards) or partner co-ops to justify the spend.
- DO: Tap into experiential & UGC. Contests, cooking challenges, and farmer spotlights (if authentic) drive organic engagement at low cost. Popeyes' viral sandwich success proved word-of-mouth beats paid media.
- DON'T: Miss regional/cultural angles. Chicken dishes vary globally and by community—customize messaging. One-size-fits-all campaigns underperform in fragmented media.
The history of chickens is an age-old question and no one has been able to answer the question of which came first–the chicken or the egg? However, as far as National Chicken Month is concerned, it doesn’t really matter because chickens are here and that’s fantastic news that is worth celebrating!
Supported by the US National Chicken Council and the US Poultry & Egg Association, National Chicken Month is a time for people to appreciate and enjoy the fact that chicken provides nutritious and convenient meal options.
It’s time to celebrate National Chicken Month!
Eat Some Chicken
Whether cooking it at home or heading out to a restaurant, there should be no shortage of opportunities for enjoying a tasty plate full of chicken! In fact, chicken is used in cooking from almost all cultures, due to its versatility and accessibility. In fact, chicken could be used in different meals every day of the week, and dressed up so differently that many people wouldn’t even notice. Try these ideas for chicken recipes: Fried Chicken. A standard favorite from the southern regions of the United States, frying chicken in oil with a breading is a crowd-pleaser. Serve with classics such as mac & cheese and cornbread, or fry a boneless breast that can be eaten as a sandwich. Chicken Soup. A favorite the world over, chicken is often made into a broth using the bones and other less desirable pieces. Then the broth can be turned into a soup by adding all sorts of vegetables and herbs. Chicken with Noodles. Many cultures have some variety of noodles, dumplings or pasta that can be served with chicken, often incorporating a sauce or gravy. Roast Chicken. Not much could be easier than placing a whole chicken in a roasting pan and letting it bake for an hour or two. Baked or roasted chicken can be simply served as a main dish or used to make burritos, pizza, chicken salad, soups, sandwiches, casseroles and much more. Learn Some Chicken Facts Share some fun facts about chickens with friends and family during National Chicken Month, such as:A study made in 2003 estimated that more than 25 billion chickens exist the world over. That makes the chicken the most populous bird on earth.The color of a hen’s eggs is determined by their breed–and most can be predicted by their earlobes. Chickens with brown lobes will lay brown eggs and those with white lobes will lay white eggs. One certain type of chicken (Ameraucana) produces blue eggs.Chickens are believed to have originated in jungles of Southeast Asia, where they lived in the wild and probably laid only 10-15 eggs per year due to a lack of access to food and water.It is believed that there are more than 500 different breeds of chickens throughout the world!