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Check Your Wipers Day

Regular maintenance of these essential car components ensures clear visibility, enhances safety, and improves driving conditions.

Items & ThingsSafetyTransport42
Marketing angleinferred

Drive winter safety messaging and wiper blade sales by positioning November as the critical pre-season maintenance window for families and older drivers.

Relevance 42medium intent
  • 'Check Your Wipers, Check Your Love' — gift-giving angle for family safety
  • Winter prep checklist: wiper blades as the first line of defense
  • Before the first snow: why November is wiper replacement month
  • Help a senior driver stay safe — check their wipers this November

History

National Check Your Wipers Day was the brainchild of the Michelin company and the first event was celebrated in the United States 2021. The design behind the day was to encourage automobile drivers and operators to make a general maintenance check on their windshield wipers. The day was originally in May, but has since changed to November with the purpose of offering this reminder in advance of the colder winter season. In 2022, the day was expanded to include Canada and Europe, creating an opportunity for the event to be international.

With the purpose of reminding people who drive to keep themselves and their families safe by being proactive in preparation for upcoming weather issues, Michelin has also launched their “Hear Clearly” campaign. This YouTube video encourages people to listen to what it sounds like when a wiper has gone bad, so they can know when it’s time to change them.


How to celebrate

Check a Family Member’s or Friend’s Wipers

Some people have a harder time checking their wiper blades. Perhaps a small person who drives a large vehicle might have difficulty with this. Or an older person might not think of doing it as regularly as needed. Check Your Wipers Day is a nice time to show someone they are loved by checking out their wipers and changing them if needed!