theMarketing Calendar
Log inSign up
← All days
day · fixed · day 227 of 365

National Check The Chip Day

Make an appointment with your veterinarian to “check the chip” that keeps your pet safe. GPS or ID chips can help return your beloved pets to you if lost.

AnimalsCatsDogsSafetyScience & Technology62
Marketing angleinferred

Drive veterinary appointments and pet microchip registrations by positioning August as the annual 'pet safety audit' month for responsible pet owners.

Relevance 62medium intent
  • Is your pet's chip up-to-date? Check your registration in 60 seconds
  • Lost pet reunited thanks to microchip—here's how to ensure yours works
  • August reminder: Schedule your pet's chip check-up before summer travel season ends
  • Pet microchip myths debunked: What every owner needs to know

History

National Check The Chip Day is quite the tale, starting way back in 1985 when a clever bunch in California thought, “Hey, let’s microchip our furry friends!” Fast forward four years, and the UK is on board, making pet-tracking much easier.

This tiny tech took off, and by 2016, the UK said, “It’s a must!” making sure every pet pal had their little ID under their fur​​​​.

But why August 15th, you ask? Well, it seems this special day snuck onto our calendars as a sneaky reminder for all pet parents to double-check their pet’s microchip information—you know, just in case Fido decides to go on an unexpected adventure.

Chips must stay up-to-date to do their magic, including reuniting lost pets with their humans​​.

This quirky history and how we celebrate today shows just how much we treasure our four-legged friends. It’s a blend of innovation, care, and community effort, all rolled into one special day. Let’s keep the tradition going, ensuring every pet’s microchip is as ready for adventure as they are!