theMarketing Calendar
Log inSign up
← All days
day · floating · day 277 of 365

Change A Light Day

Save your electricity bill and the environment by switching to LED lights, which tend to use less energy and therefore are cheaper and more Earth-friendly.

Hobbies & ActivitiesItems & ThingsScience & Technology42
Marketing angleinferred

Position LED bulbs and energy-efficient lighting as an affordable, eco-friendly upgrade that saves money on electricity bills—perfect for cost-conscious and environmentally aware consumers.

Relevance 42medium intent
  • Calculate your annual savings: Switch to LED and show customers their potential electricity bill reduction
  • Before & after energy audit: Feature homes that switched to LED and highlight the environmental impact
  • DIY lighting upgrade guide: Step-by-step content on replacing bulbs throughout the home
  • Partner with Energy Star: Leverage the trusted certification to build credibility around efficiency claims

History

Change a Light Day began back in 2005 in the state of Kentucky, when the Kentucky Office of Energy Policy decided to encourage Govoner Ernie Fletcher and his wife to proclaim this day as Change a Light Day.

The office invited the First Lady Glenna Fletcher to kick off the day, hosting a public event at the governor’s mansion with students from local schools and representatives of Energy Star to celebrate the day.

Throughout the state of Kentucky, people were encouraged to change at least one lightbulb in their home to an Energy Star model to help produce lower electricity rates and save money.

Now, as the holiday is still celebrated to this day, Kentuckians switching to more energy-efficient lightbulbs has helped preserve energy sources and protect the environment.

LED bulbs use less energy and cut into utility bills, as it produces light with 90% more efficient than incandescent light bulbs. By switching from incandescent to LED, it helps reduce carbon emissions, decreases greenhouse gas emissions, contains environmentally safe materials, and has a longer lifespan. Change a Light Day is all about switching at least one light in the house to an LED light.

This holiday isn’t just for the state of Kentucky, but for those who care about the effects that incandescent light bulbs can have in landfills, switching to LED lights can benefit everyone in the end. So, if you care about the environment, begin by changing some lightbulbs in your house for the better.