theMarketing Calendar
Log inSign up
← All days
day · fixed · day 179 of 365

National Ceviche Day

If you’ve never tried the citrusy seafood known as ceviche, now’s the time! Just the freshest raw fish, some citrus, and a garnish of cilantro.

FishFood & Drink62
Marketing angleinferred

Drive restaurant traffic and home-cooking engagement by positioning ceviche as an accessible, Instagram-worthy summer dish that celebrates Latin American cuisine and pairs with premium beverages.

Relevance 62high intent
  • Fresh & Raw: The No-Cook Summer Meal—Share easy ceviche recipes and prep tips for home entertaining
  • Restaurant Spotlight: Find ceviche near you—Partner with local Latin/Caribbean eateries to promote June specials
  • Beverage Pairing Guide: Wine, beer, or Inca Cola—Create pairing content for foodies and younger audiences
  • Lima Bucket List: Ceviche tourism content—Inspire travel bookings and cultural exploration

History

Any good food should certainly get its own day of observance, and this one is no exception. Although it is popular in some parts of the world, it might not be so well-known in other places. However, this day is meant to make sure people can find out exactly what they have been missing out on!

Ceviche, or at least something very similar to it, looks to have been eaten way back 2000 years ago, according to archeological records.

In fact, according to some historians, the meal was brought to Peru by the Moorish women of Granada. It started out at the time in the form of a dish that would eventually become what is known today as ceviche.

The United States started serving up this meal in around the 1980s and, as such, it may be found prepared in a number of different ways if it is sought out throughout North America.

Traditionally, ceviche is prepared by marinating fish in a citrus mixture, but there are many different variants of the way it is ultimately presented for consumption.

In Ecuador, it might be found to be more soup-like in appearance, whereas in Mexico it can be found served with tortillas. Ceviche is especially loved in Peru, where it is generally considered to be part of the national heritage and is often referred to as their national dish.


How to celebrate

Try OutCeviche

For those who may have never tried ceviche before, now is the perfect day to try it! Ceviche is commonly found served up in the Caribbean or Latin American restaurants, and sometimes it can be found at Mexican eateries. Call ahead or check online to find out which local restaurants might have ceviche on the menu.

Make Ceviche at Home

For those people who wish to try making their own ceviche at home, with a little time and effort it’s possible to have a delicious and healthy meal. Just be wary that it is necessary to take the normal precautions with the preparation of the raw fish, as would be prudent for any meal that includes raw fish.

Invite Friends Over For Ceviche

Once it has been discovered how simple ceviche is–without any actual cooking needed–it will be time to invite friends, family, or neighbors over to enjoy this delightfully fresh, summery dish. For the wine connoisseurs in the crowd, an excellent beverage pairing to go along with ceviche might include a Chilean Sauvignon Blanc. For those in the younger crowd, channel that inner Peruvian and drink some imported Inca Cola, Coca Cola or a cold beer. Popular beers in Peru include the Pilsen Callo, Cristal or Cusqueña Make sure to take photos of those delicious creations and share with friends and family so that they can all be aware of National Ceviche Day and enjoy it too!

Take a Trip to Lima, Peru

To appreciate this seafood dish in all of its true glory, a trip to the capital of Peru may be required! Lima, known as the City of Kings, offers beautiful architecture, a fun nightlife, surfing and, of course, world-class food. Take a bike tour around the city, go shopping, enjoy a leisurely walk, tour the catacombs visit museums and top off the day with, of course, a dinner of ceviche!


FAQ
How did ceviche become recognized by UNESCO?
In December 2023, UNESCO honored Peruvian ceviche as an Intangible Cultural Heritage of Humanity. This recognition highlights the dish’s cultural significance and the traditional practices involved in its preparation and consumption.
What role did the Moche civilization play in ceviche’s history?
The Moche, an ancient Peruvian coastal civilization, consumed a dish resembling ceviche nearly 2,000 years ago. They marinated fresh fish using fermented juice from local banana passionfruit.
How is ceviche traditionally served in Ecuador?
In Ecuador, ceviche often features shrimp marinated in citrus juices, mixed with onions and cilantro. It’s commonly accompanied by side dishes like chifle (fried green plantain slices) or popcorn, adding a delightful crunch.
What is the significance of ‘Leche de Tigre’ in Peruvian ceviche?
‘Leche de Tigre’ (Tiger’s Milk) is the citrus-based marinade used in Peruvian ceviche. It’s often served separately as a shot, believed to be both a hangover cure and an aphrodisiac.
How do Japanese culinary techniques influence modern ceviche?
In the 1970s, Peruvian-Japanese chefs like Dario Matsufuji and Humberto Sato introduced quicker marinating times for ceviche, similar to Japanese sashimi preparation. This method preserves the fish’s fresh texture and flavor.
What are some myths associated with ceviche’s origins?
Some myths suggest that ceviche originated from Moorish slaves during colonial times, who combined local and foreign ingredients. Others propose origins ranging from Central America to Polynesia, though Peru is widely recognized as its birthplace.
How do Peruvians celebrate National Ceviche Day?
On June 28th, Peruvians celebrate National Ceviche Day with food fairs, competitions, and special menus in restaurants. The festivities honor this iconic dish’s cultural importance.
What is the connection between ceviche and Peru’s Fisherman’s Day?
National Ceviche Day on June 28th precedes Peru’s Fisherman’s Day on June 29th. This sequence honors the fishermen who supply the fresh seafood essential for authentic ceviche.
How does Mexican ceviche differ from its Peruvian counterpart?
Mexican ceviche often includes tomatoes, avocado, and is served with tostadas or tortilla chips. In contrast, Peruvian ceviche focuses on simplicity, highlighting fresh fish, lime, onions, and chili peppers.
What are some health considerations when preparing ceviche?
Since ceviche uses raw fish marinated in citrus juice, it’s crucial to use fresh, high-quality seafood. Consuming it immediately after preparation reduces the risk of foodborne illnesses.