British Pie Week
A culinary tradition cherished across the British Isles, these savory delights encase rich fillings, embodying a heritage of comfort and satisfaction.
Capitalize on British Pie Week to drive foot traffic and online sales through pie-themed promotions, recipe content, and community competitions that tap into the 75% of Brits who eat pie monthly.
- Share user-generated pie recipes and photos from your customers during British Pie Week
- Host a pie-ranking competition or taste-test challenge on social media inspired by Pierate's annual rankings
- Partner with local bakeries or food influencers to showcase pie-making tutorials and behind-the-scenes content
- Launch a limited-time pie promotion or bundle offer tied to the first week of March
British Pie Week was founded by Jus-Rol, a British pastry-rolling company that crafts ready-to-bake pastries doughs for any occasion, back in 2007. However, because Jus-Rol has not had an active Twitter account since 2016, the website Pierate decided to take over the holiday and make it their own, baking hundreds of pies and sharing the recipes online with their followers. Each year, Pierate holds their own competitions and rank pies based off of their tastes and construction, inspiring others in Britain to do the same.
According to Jus-Rol, around 75% of people enjoy a pie at least once a month, and thus the holiday has been receiving a steady increase in popularity for people who want to get their pie fix.
Each year, people all over the United Kingdom take the time out to go to their locally held event, watch pie-baking competitions, and get their hands on some amazing pie recipes.
Whether it’s savory such as a chicken and leek pie, or sweet such as a Bilberry pie, people cannot get enough and gorge themselves on their favorite dishes all week long.