Braderie de Jodoigne
Jodoigne's traditional town-wide sidewalk-sale braderie run by the local merchants' association.
Activate local retail partnerships and foot traffic during Jodoigne's annual sidewalk-sale event to drive in-store conversions and community engagement.
- Local merchants' exclusive deals during Braderie de Jodoigne—shop the town-wide sale
- Sidewalk-sale season: partner with Jodoigne retailers for limited-time promotions
- Community event spotlight: how local businesses drive foot traffic during the annual braderie
The Braderie de Jodoigne runs from Friday 5 to Sunday 7 June in the town centre, organised by the association "Jodoigne, vos commerçants réunis" with support from the City of Jodoigne. This 2026 edition places sport at the heart of festivities with numerous animations, demonstrations and initiations for all audiences, offering three days of bargains from local merchants alongside rich programming of shows, concerts, street animations and sporting activities. Jodoigne is "Ambassador City of the Hockey World Cup" held in Wavre during summer 2026, giving this edition particular significance. Hockey demonstrations and initiations at the foot of Château Pastur on Sunday 7 June with Belgian national team players and players Concerts, brass bands, percussion, circus shows, street artists, stilt-walkers and musical animations throughout the weekend Family activities including freestyle football demonstrations, climbing wall, bouncy castles, children's animations, mascots and street shows, fairground present all three days Saturday: percussion (10h30–14h30), circus animation (10h30–14h30), freestyle football demos for children (10h30–13h30), leather crafts workshop (12h–17h), knight games (12h–17h), street musicians (15h30–18h30), stilt-walkers and balloon sculptors (15h30–18h30) Sunday: crash test and rollover cars free (11h–17h on Avenue des Combattants), mascot meet-and-greet Stitch & Angel (10h30–13h30), cheerleaders (13h30–17h30), free percussion and parades Sunday: Avenue des Combattants fully pedestrianised to allow visitors to enjoy animations, shops and terraces
Part 1
Friday 5 June