Boterhammen in het Park
Free lunchtime concerts by Dutch-language artists in the Royal Park, a fixture of the last week of August.
ⓘ Recurring event. The 2026 date is the usual window; confirm the exact date closer to the event.
Sponsor or activate at a free, high-foot-traffic cultural event in late August to reach local professionals and community members during lunch breaks.
- Lunch-hour escape: Free live Dutch music in the park—perfect for office workers seeking a midday break
- Local artist spotlight: Celebrate Dutch-language talent with free concerts in August
- Park picnic promo: Partner with food & beverage vendors to capture hungry concert-goers
Boterhammen in het Park is a free annual lunchtime concert festival held in Brussels Park during the last week of August. It features Dutch-language and Flemish-speaking artists performing at noon over five days (Monday–Friday), offering outdoor music amid picnics and casual social atmosphere in the heart of Brussels's city centre. The festival, run by concert venue AB, has been a tradition since 1989 and attracts office workers, locals, day-trippers, and families seeking summer entertainment.
- Free lunchtime concerts (noon daily, Mon–Fri) in Brussels Park with Dutch/Flemish artists
- Outdoor festival in the last week of August with wooden bench seating in historic park setting
- Companion activities including Bar Chaud (free workshops, skate classes, DJ sets), signed interpreters for deaf/hearing-impaired visitors, accessible facilities
- Food trucks (vegetarian/vegan options), bring-your-own-lunch welcomed; de Standaard provides free sandwiches to first 1,000 visitors daily
- Complementary evening festival Feeërieën and guided walks through Brussels political sites