National Blueberry Muffin Day
Visit a bakery or get baking and share the joy of a fresh-baked blueberry muffin with your friends, family, or coworkers to brighten everyone’s day.
Drive bakery foot traffic and home-baking ingredient sales in July with feel-good muffin-sharing campaigns targeting families and food enthusiasts.
- Share your best blueberry muffin recipe or bakery find on social media
- Promote frozen blueberry bulk sales and baking kits for home bakers
- Partner with local bakeries for limited-edition blueberry muffin specials
- Create a 'muffin-sharing' challenge encouraging workplace treats and community bonding
The origin of the blueberry muffin is a tale of adaptation and culinary fortune. Once long ago there was a commonly used berry known as the bilberry, it was commonly used in all forms of baked goods throughout Europe.
When first arriving in the Americas, the pilgrims realized that bilberries were not native to this new land, and so it was that the blueberry was discovered and found its way into baking.
What a fortunate day it was for the muffin when this occurred, for it is without question that the blueberry muffin knows no equal.
But in order to make a blueberry muffin, one must know how to properly use the blueberry. You see, you can’t simply use any old blueberry. Fresh blueberries are delightful on ice-cream and sprinkled on pancakes, but have no place in muffins.
Frozen blueberries are convenient and can be used to make an incredible smoothie but alas they, like the fresh blueberries, turn to mush when processed in a batter. So for blueberry muffins, only dried blueberries will do!