National Bloody Mary Day
Start your morning with a refreshing tomato juice and vodka cocktail, swap in different spirits or pair with crackers, olives and cheese.
Drive January brunch traffic and spirits sales by positioning Bloody Mary Day as a premium cocktail occasion for entertaining and trying new spirit variations.
- Bloody Mary recipe variations (Maria, Caesar, Red Snapper) to showcase spirit diversity
- Host-a-brunch guide with garnish and pairing ideas to drive entertaining purchases
- Behind-the-scenes mystery of the drink's origin story as a conversation starter
- Virgin Mary mocktail option to expand audience beyond alcohol drinkers
Notable campaigns3
- Absolut Vodka & Tabasco (2026): Launched Absolut TABASCO spicy vodka with a global campaign from Wieden+Kennedy London featuring volcanoes erupting with fiery Bloody Marys instead of lava, shot in Iceland and set to Lou Reed's 'Walk on the Wild Side.' Rolled out across 50+ markets in February 2026.
- Budweiser (General example): Hosted a National Beer Day sweepstakes offering a year's worth of beer and a branded fridge as prizes, using retweet/social sharing as entry mechanic to amplify brand messaging.
- Baskin-Robbins (General example): Ran a National Ice Cream Day promotion offering a free scoop with DoorDash orders of $10+, using exclusive offer codes to drive delivery platform awareness.
Campaign ideas8
- Launch a 'Build Your Bloody Mary' UGC contest on Instagram/TikTok: Customers share photos of their most creative garnish combinations with branded hashtag #YourBloodyMary for a chance to win a year's worth of your product or a luxury brunch experience.
- Partner with brunch restaurants & bars to offer exclusive New Year's Day Bloody Mary specials; brands provide co-branded menu cards, table toppers, or sample packs in exchange for exclusivity or tie-in promotions.
- Create a limited-edition NFT/digital collectible tie-in: 'Bloody Mary Master' badge or virtual cocktail recipe card that unlocks exclusive discounts or early access to new flavors/products when purchased or shared on social.
- Host a 'World's Best Bloody Mary' ranking campaign: Ask followers to vote on best local spots, best garnish, best recipe variation. Use poll stickers & Stories to drive engagement; compile results into a shareable rankings guide.
- Develop a branded TikTok recipe series: Quick 15-30 second 'elevated' Bloody Mary tutorials (spicy variants, international twists, at-home bar tips) featuring influencers or employees; cross-post to Instagram Reels.
- Sponsor a Bloody Mary 'Spice Challenge' event or partner with existing Bloody Mary festivals; activate with samples, exclusive merchandise, and photo ops; live-stream highlights.
- Create email 'New Year Recovery Guide' campaign: Positioned as hangover-cure content, link to your product/brand with special New Year codes. Segment by product interest (mix, vodka, hot sauce, garnish products).
- Launch a month-long 'Brunch Basics' educational content series: Blog posts, infographics, videos on Bloody Mary history, ingredient spotlights (tomato juice, Worcestershire, hot sauce), bartending tips—all tied to your brand.
Social angles6
- Just saying, the best New Year's resolution is a Bloody Mary with extra heat. 🌶️ What's your 2027 brunch order? #NationalBloodyMaryDay #BloodyMaryLife
- New Year, same Bloody Mary? Try ours and taste the difference. Because some traditions need an upgrade. #BloodyMary #Brunch #BloodyMaryDay
- The only thing better than surviving New Year's Eve? Celebrating with the perfect Bloody Mary. Spicy, savory, unforgettable. 🍅🔥 #HangoverCure #NationalBloodyMaryDay
- Forget mimosas. We said what we said. 🍅🥒 #TeamBloodyMary #BloodyMaryObsessed #Brunch
- Plot twist: Your Bloody Mary doesn't have to be boring. From classic to spicy to creative garnish trends—find your vibe. #BloodyMary #CocktailInspo #FoodAndDrink
- Raise your glass to the cocktail that makes 1 AM feel like 10 AM. Happy Bloody Mary Day! 🎉 #NationalBloodyMaryDay #BrunchCocktails
Ad copy starters6
“The Bloody Mary That Bites Back: Introducing [Brand] Spicy. More heat. Same iconic taste.”
“New Year's Day just got better. [Brand] Bloody Mary: Your favorite hangover cure, elevated.”
“From New Year's Eve to Brunch: The only cocktail that makes recovery taste this good.”
“Bloody Mary Season is Here. Are you ready?”
“The Perfect Brunch Companion. The Perfect Spicy Kick. The Perfect New Year's Start.”
“This Bloody Mary mixes tradition with a fiery twist. One sip and you'll understand why 2027 belongs to heat.”
Tips4
- Do: Launch campaigns on December 26-28 to build momentum for Jan 1—people start planning New Year's brunch a week ahead.
- Do: Lean heavily into the 'hangover cure' angle while being responsible; pair product promotions with hydration tips or local food delivery offers.
- Don't: Overlook the brunch/restaurant angle—partner with venues that serve Bloody Marys; they drive volume more than retail alone during this period.
- Don't: Miss the micro-influencer opportunity—the Bloody Mary community is passionate and engaged; smaller creators have higher trust & engagement than massive accounts.
The origin of National Bloody Mary Day is perhaps as shrouded in mystery and intrigue as the history of the drink itself.
Even the name is quite enigmatic, with various scholars suggesting it was named after Queen Mary I of England, Hollywood star Mary Pickford, or even a waitress named Mary who worked at the Bucket of Blood bar in Chicago. All of these have been given as possible namesakes.
Obviously, the idea of it being named “bloody” has to do with the fact that it is largely made with tomato juice, taking on something like the color and appearance of blood.
No one is quite sure exactly how and where this drink was created. There are at least three different interesting versions of the story behind the creation and naming of the Bloody Mary.
Fernand ‘Pete’ Petiot, a native to the hospitality industry and a bartender who was originally from France, claimed to have invented the Bloody Mary in 1921 when he was working at Harry’s New York Bar in Paris.
This was a place that was popular with Ernest Hemingway, Rita Hayworth, Humphry Bogart and other famous American expatriates at the time, and it was owned by a former American jockey, Ted Sloan, for many years.
In this story, Petiot invented the drink and named it after Queen Mary Tudor of England who was infamous for her execution of followers of protestantism.
Veterinarian-turned-writer James Rollins, on the other hand, has claimed that the Bloody Mary was invented in the Hemingway Bar at The Ritz Paris. Rollins writes about this in his 2010 novel, Sigma Force 6.5: The Skeleton Key, in a section called “What’s True, What’s Not”.
Also, an ocean away, New York’s 21 Club claims that the Bloody Mary was first made there, though they do have two different versions of the story.
One is that it was invented in the 1930s by a bartender named Henry Zbikiewicz, and another attributes its invention to the comedian George Jessel, who frequented the 21 Club.
Jessel was known as the “Toastmaster General of the United States” and in his autobiography, The World I Live In!, he claims to have created the drink in 1927 (in Palm Beach, Florida).
In fact, one of the earliest printed references to the drink in the United States occurred in 1939 in a gossip column by Lucius Beebe called This New York, where he attributes the drink to George Jessel.
The fact that National Bloody Mary Day takes place on the first day of January is probably directly related to the fact that people have been out drinking and partying the night before, on New Years’ Eve.
This is a great opportunity to take the party from the night before and turn it into a New Years’ Day brunch, enjoying a toast to the start of something new.
Enjoy a Bloody Mary with Friends
The best and easiest way to celebrate National Bloody Mary Day is by inviting some friends over to mix up and then enjoy a Bloody Mary or two. Or three. For those who have never tried one before, the idea of combining tomato juice with vodka may not sound particularly appetizing, but this is the time to do it! There is a good reason why this is one of the most famous and popular drinks the world over–so go ahead and find out for yourself what it is!
Try a New Version of the Bloody Mary
Go for a classic recipe of this drink (see below) or try out some other interesting variations with unique ingredients: Bloody Maria. Switch out the vodka for tequila to bring out a strong finish to the alcohol flavor. And, just for fun, use some jalapeno peppers as a garnish on this one! Red Snapper Cocktail. Using gin instead of vodka offers a hint of a botanical finish on the tail end of the flavor. Bloody Caesar. A rather Canadian version of this drink uses clam juice (Clamato) instead of regular tomato juice, offering an interesting seafood flavor. Virgin Mary. For those who are underage, are trying to avoid alcohol as designated drivers, or are simply a bit more health conscious, this drink can be just as tasty without the alcohol.
Make a Classic Bloody Mary Recipe
Making this drink is fairly straightforward, and typically the list of ingredients can be found in most well-stocked kitchens.
Classic Bloody Mary Recipe
(serves 2) 2 lime wedgesIce cubes4 oz high quality vodka8 oz Tomato juice4 dashes Tabasco Sauce4 dashes Worcestershire sauce2 pinches celery salt2 pinches ground black pepper2 pinches smoked paprikaCelery stalks for garnish Put a little celery salt onto a small plate. Rub the juicy side of a lime wedge along the lip of a pint glass. Then, roll the outer edge of the glass in celery salt to coat it; repeat with the second glass. Put some ice cubes in both glasses and set aside. Put the lime wedges into a shaker and add the remaining ingredients. Shake gently several times, then strain into the prepared glasses. Garnish with a celery stalk and the leftover 2 lime wedges.
Try Different Pairings with a Bloody Mary
For those who are looking for something to pair the drinks with, maybe try a platter of simple crackers with cubed cheeses or spicy salamis, as their flavor will complement the drink nicely. Another great idea is to put out some olives or pickles as a snack. Obviously, it is best to steer clear of anything sweet, like fruits or (heaven forbid) chocolates. But the truth is that if there are enough Bloody Marys, nobody should care too much about what snacks there are! But these ideas will keep folks in balance as they enjoy their drinks.