National Black Cat Day
A perfect companion for those who appreciate a little bit of edge in their lives, these feline friends are sleek and stylish, with a touch of mystery.
Celebrate black cats as stylish, misunderstood companions while driving adoption awareness and pet product sales through feel-good storytelling.
- Debunk black cat superstitions with adoption success stories
- Black cat fashion & lifestyle content (collars, toys, accessories)
- Partner with shelters to highlight adoptable black cats
- Behind-the-scenes: why black cats take longer to find homes
National Black Cat Day was created in 2011 by Cats Protection in order to celebrate beautiful black cats. When the campaign was first launched, it was revealed that it took black cats an average of a week longer to find a home when compared with other colored cats.
Because of this, the campaign was set-up to celebrate black cats and to help promote them as beautiful pets that deserve as much love and attention as other cats.
In order to understand a bit more about National Black Cat Day and why it is so important, we need to look at the history of black cats in terms of them being viewed as bad luck bringers!
This can largely be linked to the Middle Ages whereby people, especially those in the Catholic Church, believed that witches were shape-shifting black cats.
Ever since then, the damage has been done. So, if you are truly to believe that black cats bring bad luck, then you need to believe that they are witches as well, and we can assure you that this probably isn’t true!