theMarketing Calendar
Log inSign up
← All days
day · fixed · day 229 of 365

National Black Cat Appreciation Day

Honor the enigmatic felines of midnight hue, acknowledging their mystique and the profound symbolism they've carried through cultures and time.

AnimalsCats45
Marketing angleinferred

Celebrate black cats' mystique and cultural significance while combating superstitions—perfect for pet brands, shelters, and lifestyle retailers to drive August engagement and adoption awareness.

Relevance 45medium intent
  • Debunk black cat myths with historical facts from ancient Egypt to Celtic folklore
  • Feature black cat adoption stories and shelter spotlights to counter superstition
  • Create 'Black Cat Appreciation' product bundles (toys, treats, accessories) with limited-edition August packaging
  • Partner with pet influencers to showcase black cat personalities and charm

History

Interestingly, cats in ancient Egypt were revered highly, partly due to their ability to combat vermin such as mice, rats. Cats of royalty were known to be dressed in golden jewelry and were allowed to eat right off their owners’ plates. The goddess of warfare was a woman with the head of a cat named Bastet.

These days, however, black cats are often are seen as unlucky or mischievous, but not everyone knows why that is.

In Celtic mythology, it was believed that fairies could take the form of black cats, and therefore their arrival to a home or village was seen as sign of good luck.

Unfortunately, the Pilgrims that came after them were devoutly religious and fearful of anything remotely related to the pagan beliefs of their ancestors, and it was because of that fear that black cats went from being seen as the vessels of fairies to the vessels of witches and demons.

At that time it became common practice to severely punish those who kept black cats as pets, and even kill the animals themselves.

Although these days nobody really believes black cats are witches or demons in disguise anymore, they are still often seen as signs of bad luck by many people in the West.


FAQ
How did Black Cat Appreciation Day originate?
Wayne H. Morris established Black Cat Appreciation Day in 2011 to honor his late sister, June, and her beloved black cat, Sinbad. Both passed away that year, and Morris created the day to celebrate black cats and challenge the superstitions associated with them.
Are black cats considered good luck in some cultures?
Yes, in Japanese culture, owning a black cat is believed to bring good fortune. Similarly, in parts of Britain, a black cat crossing your path is considered a blessing.
Why do black cats often have golden or amber eyes?
The high melanin pigment in black cats not only gives them their dark fur but also contributes to their striking golden or amber eye color.
How do animal shelters promote black cat adoptions on this day?
Many shelters host special events, offering reduced or waived adoption fees for black cats. They also use social media campaigns to highlight the charm and uniqueness of black cats, encouraging potential adopters to consider them.
Is it true that black cats are less likely to be adopted?
Unfortunately, yes. Superstitions and myths contribute to black cats often being overlooked in shelters, leading to longer wait times for adoption compared to cats of other colors.
Do black cats have any unique health advantages?
Research suggests that the gene responsible for black fur may offer health benefits, potentially providing some resistance against certain diseases.
How can I celebrate Black Cat Appreciation Day without adopting a cat?
You can volunteer at local shelters, donate to organizations that support black cat adoption, or share positive stories and facts about black cats on social media to help dispel myths.
Are there any famous black cats in history or pop culture?
Yes, one notable example is Salem Saberhagen, the witty black cat from the television series “Sabrina the Teenage Witch.” Salem added humor and charm to the show, becoming an iconic black cat in pop culture.
Do black cats have a specific breed?
While “black cat” refers to fur color, not breed, the Bombay cat is a breed known for its sleek black coat and copper-colored eyes, often described as a “miniature panther.”
Can black cats’ fur change color?
Yes, prolonged exposure to sunlight can cause a black cat’s fur to develop a rusty or brownish tint due to the sun’s bleaching effect on the pigment.