Binge Day
Clear your schedule, fire up your streaming service, grab the popcorn and settle in to watch way too many episodes of your favorite show on Binge Day.
Drive streaming subscriptions, snack sales, and entertainment bundles by positioning September as the ultimate binge-watching season with exclusive content drops and companion product promotions.
- 'Binge-worthy' snack bundles paired with streaming service promotions
- Behind-the-scenes content from popular shows to fuel viewing anticipation
- Guilt-free binge guides: productivity tips for balancing entertainment with wellness
- Streaming service comparison campaigns highlighting exclusive September releases
There was a time when television stations would run ‘marathon’ events of old series or multi-part movies as a special event for fans, but now it’s something that happens every night of the week through services like Netflix and Hulu. Once a seasonal event, producers of movies and films are now specifically releasing their shows to feed the habit that is binge-watching. Shows like House of Cards are released all in one go, rather than having a weekly broadcast date or release format, and that is a direct result of their customers loving to sit down and lose themselves in another world a season or more at a time.
While reports say that many people start to feel guilty after having watched a few episodes, thinking there was a better way they could have spent their time, binge-watching actually has some very real benefits. By binge-watching a show, you allow yourself to relax and let the stress of the day slip away from your shoulders, and just enjoy your favorite stories for a while. For many people every day is a case of frantic activity and constant digital connection to friends and the world, Binge Day gives you a much-needed vacation from all of that.