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Bierpassie Weekend

The 25th edition pours 200+ Belgian beers across three free-entry days in the heart of Antwerp.

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Position Bierpassie Weekend as a premium beer-tasting destination for European travelers and craft beer enthusiasts seeking authentic Belgian experiences.

Relevance 65high intent
  • 200+ Belgian beers in one weekend—craft beer lovers' pilgrimage to Antwerp
  • Free entry to Europe's largest beer festival: plan your Belgian beer tour now
  • Taste rare Belgian brews at Bierpassie: influencer takeovers and tasting guides
  • Three days of Belgian beer culture: partner with local breweries and hospitality brands

Programme

The 25th Bierpassie Weekend celebrates its silver jubilee (June 19–21, 2026), with Antwerp becoming the beer capital for a full weekend dedicated to Belgian beer culture. Handelsbeurs transforms into the cosiest beer cathedral in the country. Thousands of beer lovers can taste more than 200 specialty beers, including many new arrivals and alcohol-free options, with Belgium's top brewers staffing the taps to share their stories and latest flavours.

Line-up
Floris &ampthe Flames (Friday 20:00) – mix of classical, pop-rock and folkEkerse Big Band (Saturday, ~19:00)Dixieland Stage Band (Sunday, ~15:00)

Part 1

Friday, 19 June 2026

Part 2

17:00–24:00. Optreden Floris &amp

Part 3

the Flames at 20:00. Brewers &amp

Part 4

relations lunch 12:30–16:00. BeerPassion Awards presented in afternoon.

Part 5

Saturday, 20 June 2026

Part 6

12:00–24:00. Ekerse Big Band performance. Festival grounds open all day with tasting, food pairing, and live music.

Part 7

Sunday, 21 June 2026

Part 8

12:00–20:00. "Dag van de Kroegtijgers" (Café-Keepers' Day) celebrating Belgian café culture

Part 9

Dixieland Stage Band performance. Final tastings and book signing.

Part 10

dates

Part 11

Friday 19 – Sunday 21 June 2026

Part 12

hours

Part 13

Friday 17:00–24:00

Part 14

Saturday 12:00–24:00

Part 15

Sunday 12:00–20:00

Part 16

location

Part 17

Handelsbeurs Antwerpen, entrance at Twaalfmaandenstraat (side street off Meir), 2000 Antwerpen. 10 minutes walk from Central Station, near tram/bus, with underground parking (P Handelsbeurs)

Part 18

tickets

Part 19

Starter package €25

Part 20

€4 per tasting glass (20cl) with beer sommelier tasting notes by Ben Vinken . Festival entry is free

Part 21

each beer costs 1 token (€3.50)

Part 22

getting_there

Part 23

Accessible by public transport (tram/bus near Central Station), with dedicated underground parking. Best to use public transport if consuming alcohol.

  • Over 200 specialty Belgian beers to taste, including new releases and alcohol-free options
  • Belgian top brewers personally serve behind the tap, sharing their stories and passion
  • Free lectures and educational seminars on beer, plus Sunday's "Dag van de Kroegtijgers" celebrating Belgian café culture with brewers serving as bar staff
  • Launch and signing of "Iconische Belgische Bierstijlen," a comprehensive book on 15 iconic Belgian beer styles co-authored by Ben Vinken and two other beer experts with over 150 years combined brewing experience
  • BeerPassion Awards ceremony honouring individuals and products contributing to Belgian beer culture
  • Beer &amp
  • food pairing focus, with classic dishes like stoverij, vol-au-vent, and cheese paired with appropriate beers