day · range · Poperinge (Poperinge centrum (Grote Markt)) BE
Bier- en Hoppefeesten Poperinge
Driejaarlijks bier- en hopfeest in de hoofdstad van de hop met de befaamde hoppestoet door de straten van Poperinge.
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Marketing angleinferred
Leverage Poperinge's triennial beer and hop festival as a destination event to drive tourism, hospitality bookings, and craft beverage brand partnerships around heritage and local culture.
- Behind-the-scenes hop harvest stories and brewery partnerships
- Festival parade highlights and local tradition storytelling
- Beer tourism packages and regional brewery tours
- Craft beverage collaborations tied to hop-growing heritage
Programme
The Bier- en Hoppefeesten 2026 is a triennial festival held on 18, 19 and 20 September in Poperinge, Belgium—a town synonymous with hop cultivation since medieval times . The event celebrates hop culture alongside music, folklore and spirited animation across the full weekend . Over 1,300 volunteers pay tribute to hops during the festival , making it one of West Flanders' most significant cultural events.
Part 1
Friday 18 September
- Children's parade on Friday 13:30–14:30 featuring local primary schools in costumes as hop friends and enemies
- Friday fraternisation evening with Poperinge's twin towns in a Munich beer hall atmosphere on the Oudstrijdersplein
- Saturday marching bands from home and abroad leading to a Taptoe performance on the Paardenmarkt
- Saturday evening Hop Queen election—a highlight of the festival where a new Hopkoningin and court are crowned
- Sunday Hop Procession at 15:00—the weekend's centrepiece, a colourful spectacle with 1,300+ participants telling the story of hops
- Hop farm visits with guided tours, tastings, and pick demonstrations
- Hommelpap feast with children's village on the main square